It’s an exciting time here at OKO and we’re looking to expand our team to help us meet new challenges. Our growing Publisher Development team are the core of our business. They partner with ad-funded websites to help them grow their revenue through a mix of technical excellence and pro-active, dedicated account management. We […]
Internet advertising has been getting a bad reputation lately, thanks to a small minority of bad players overloading websites with intrusive and annoying ads. With a growing number of users installing ad-blocking software there is a real risk of “throwing out the baby with the bathwater” and causing real, long-term damage to the web. Advertising […]
Eagle eyed AdSense publishers have been calling in this week as a result of a new notification in their AdSense dashboard. The notification simply reads “Your site’s mobile-friendliness is now considered as a Google Search ranking signal” and offers no further explanation when you click on it. Some publishers have been taking this as congratulation, […]
Mat BennettMat has been supporting content creators on the web since 1996. As Co-founder of OKO Digital, Mat became the first person in the UK qualified to AdSense partner status and repeated this first with Google Certified Publishing Partner programme.
I hope that you enjoyed my talk at Biddable World and that you are already thinking about how you might turn ad potential into conversions as a result. If you enjoyed it, or have any feedback or questions, please use the comments below. That was my first public speaking engagement in 20 years, so I’d […]