Publishers have become accustomed to having ad revenue blocked, but an increasing number of ad blocking solutions are now diverting that income to their own accounts rather than just blocking ads. The techniques used are not new. The concept of “ad injection”, hijacking ad space before it is displayed has been a profitable model for […]
Google’s “Two-Click” Penalty: Everything publishers need to know
A growing number of AdSense and Ad Exchange publishers have been talking about a “Two-Click” penalty being placed on their sites. This is also commonly being called a “Double Click Penalty,” “Click Confirmation” “Confirmed Clicks” or a “Visit-Site Penalty.” This ‘penalty’ requires users to click an ad twice, as opposed to once, to validate the […]
Running Amazon UAM together with Prebid and Exchange Bidding
Amazon Unified Ad Marketplace, or UAM, is Amazon’s entry into the header bidding space. Like prebid based header bidding, Amazon UAM provides a mechanism for multiple bidders to place bids on the same ad request. Unlike prebid, UAM runs server-side rather than in the user’s browser client side. This has disadvantages in terms of cookie-matching, […]
How do Ad Networks differ from an Ad Exchange?
Online advertising began as, and still is, a way for publishers to monetize their content so that users can access their content for free. In the earlier days of the internet, publishers sought ways to sell the unsold inventory that remained after selling through direct deals. This led to the creation of ad networks. However, […]
Unfilled Impressions in Ad Manager : How to understand, diagnose and fix them
Unfilled impressions are ad requests for which Ad Manager was not able to serve a line item. Ad Manager Help describes unfilled impressions as a ‘red alert’ to lost revenue, but this can be misleading, as they can be equally indicative of set-up issues. Genuine unfilled impressions can be expensive. Therefore, understanding when these impressions […]
What is Native Advertising? Everything publishers need to know
Over the past few years, the use of Native Advertising has exploded in the industry with a 35% annual growth rate. The term is frequently thrown around in the programmatic industry, but what exactly do we mean by ‘Native Advertising’? Native ads are a form of advertising that resembles the look, feel and function of […]
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