CTV ads allow for unprecedented amounts of interactivity, and that engagement translates into a real boost to your ROI. In this blog post, we explain the basics of this game-changing technology. In the days of linear TV, getting customers to take action on your ads was a difficult and often murky process. After all, nobody […]
Google MCM vs. Google GCPP: What’s The Difference?
When searching for a monetization partner online, it’s easy to get bogged down in acronyms. Here’s how to find the one that works for you. If you’re interested in maximizing your revenue from advertising on your site/app/CTV channel, you’re going to need to include Google AdX into your demand stack. And if you’re interested in […]
Should I Implement Lazy Loading Ads?
Sometimes, it’s good to be lazy. For publishers, so-called “lazy loading” ads are a prime example. Lazy loading ads allow you to enhance your user experience, while getting the most out of your ad revenue. But how does it work? We’ll explain everything you need to know. What is lazy loading? Lazy loading is a […]
The Superb Owl: How CTV Advertising Is Changing The Big Game
What is Ad Refresh — and is it a good choice for your website?
Google Ad Manager: Line Item Types and Priorities
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