As reported back in March, Google’s “Speed update” is being rolled out this month. With publisher sites having to deal with the extra (and not unsubstantial) load of ad serving, this is an important update for those sites relying on Google search for traffic. Google has penalised sites that load particularly slowly on desktop since […]
California follows Europe with Privacy Bill
Lawmakers in California have this week passed a privacy bill to give residents of the state more control over the information businesses collect about them. The historic bill, passed on Thursday, has similarities to Europe’s GDPR legislation and is the first of its kind in the United States. The so-called California Consumer Privacy Act of […]
Google says farewell to AdWords and DoubleClick
Google have announced that they are to retire the DoubleClick brand and streamline the presentation of their ad products. The announcement, made in New York, on Tuesday is essentially cosmetic and aims to bring the presentation of Google’s ad offerings more in line with the direction that the platform has been taking. AdWords to become […]
EU votes for “disastrous” copyright bill. Article 11 and Article 13 get approval
Not content with plastering the internet with annoying GDPR pop-ups, the European Parliament is pushing forward with further measures to disrupt the Internet. On June 20th a committee of MEPs voted to accept major changes to European copyright law that many critics claim will “End the internet as we know it”. The changes concern two […]
How the world’s busiest websites tackle GDPR consent
Confusion around GDPR has led many website owners to make the decision to wait and see how other websites tackle it before committing to their own solution. User consent is an area of particular concern for many websites, with a myriad of approaches and solutions being used around the web. Hoping to find some form […]
Exchange Bidding vs Header Bidding
Header Bidding adoption has swept through the publisher industry over the last few years, giving publishers an effective way of boosting revenue without adding additional inventory. In response to the rise of Header Bidding, Google introduced Exchange Bidding, or EBDA – Exchange Bidding via Dynamic Allocation. On the surface the two solutions looks similar: Both […]