When looking to improve page performance, many publishers look firstly at reducing the loading time of their page. It seems logical – faster loading pages equals happier users? The truth is that load times are no longer a great measure of how users perceive load time and there are now far better ways to measure […]
Deductions in AdSense
Deductions are always a hot topic of discussion amongst AdSense publishers, as no one likes to feel that money is being taken from them. It’s a topic that also seems to be getting even more attention than usual since the fourth quarter of 2019, when Google appeared to put new measures in place to identify […]
Google AdSense FAQ
We’ve put together the following Google AdSense FAQ to help answer publishers’ commonly asked questions about AdSense. What is Google AdSense? Launched in 2003, AdSense is one of Google’s flagship monetization product. AdSense enables digital publishers to monetize their content by serving targeted ads to their audience. Publishers then earn revenue each time an ad […]
Google’s Privacy Sandbox Initiative Explained
What is Google’s Privacy Sandbox? The Google Privacy Sandbox is a new initiative aimed at making the web more private for users, whilst also still permitting advertisers to carry out tracking and measurement. It comes as a response to growing concern over the use (and misuse) of cookies for purposes such as marketing. The broad […]
What is Browser Fingerprinting?
What is Browser Fingerprinting and why is it used? Browser Fingerprinting is often seen as an alternative to using Cookies to identify individual users online. There are similarities in the two approaches, but important differences too. Whereas Cookie-based identifiers will just save a unique ID to the user’s browsers, Browser Fingerprinting tries to identify a […]
How AdSense publishers can deal with ‘new’ Bitcoin extortion threats
A ‘new’ extortion scam seemingly targeting AdSense users has been widely discussed in publisher circles this month after being reported on in the much-respected KrebsOnSecurity blog. The scam seems to be a new take on the ever-popular Bitcoin extortion scam emails, with the threat now being to click-bomb a publisher’s site and get them banned […]
