OKO Digital

The ad optimisation people

  • Home
  • Publisher Solutions
    • Website Monetization
    • Header Bidding
    • AdX – Google Ad Exchange
    • App Ad Monetization
    • WordPress Monetization
  • About us
    • OKO & the OKO team
    • Careers
  • Blog
    • Latest blog posts
    • Ad Blocking
    • Ad Exchange (AdX)
    • Ad Optimisation
    • Ad Performance & Page Speed
    • Ad Publishing Landscape
    • AdSense
    • DoubleClick For Publishers (DFP)
    • Exchange Bidding
    • Google Ad Manager
    • Google Certified Publishing Partners
    • Header Bidding
    • Privacy & GDPR
    • Program Policy
    • Open Bidding
    • Traffic
  • Contact

Blog

You are here: Home / Blog

. 13th December 2022

How to Monetize a WordPress Website: Where to Start

AdSense WordPress plugin

Have you ever wondered: Can I monetize my WordPress website? Or have you ever wondered how to monetize a WordPress website? While there are several website hosting and creation platforms that will allow publishers to have a dynamic website, WordPress is lauded as the Cadillac of all web hosting services due to its incredible customization […]

. 6th December 2022

Client-Side vs. Server-Side Header Bidding: What’s the Difference

How header bidding works

Just as a publisher is beginning to get comfortable with their knowledge of current ad tech, a new innovation is developed that completely changes the way an ad campaign – and its resulting monetization success – functions altogether. Header bidding, for instance, just recently came on the scene but has already taken publishing sites by […]

. 29th November 2022

How to Monetize Websites for Revenue: Where to Start

Stressed Desperate Burnout Man Resting Sleeping On Laptop Sitting Next To Professional Man Under Money Dollar Rain

Between marketing campaigns, web maintenance, and branding initiatives, it can be difficult enough to set up a successful publishing platform on your own. When publishers find out that you can monetize your website and use dynamic ads to increase your overall revenue, the first question is often, “Where do I start?” OKO offers five key […]

ad monetization, google, Google Ad Manager, Google AdSense, publisher . 6th September 2022

A Publishers’ Guide to Deductions and Clawbacks

Stressed Desperate Burnout Man Resting Sleeping On Laptop Sitting Next To Professional Man Under Money Dollar Rain

Ad-supported businesses are reliant on the revenue that they generate from the ads that run on their apps and websites. It’s no surprise then that discussions around deductions and clawbacks are some of the most emotive in the publishing space. Every few weeks, a thread seems to blow up with a disgruntled publisher claiming fraud […]

Ad Publishing Landscape . 30th June 2022

AI Writing is here, but should publishers embrace or avoid it?

ai writing

Thanks to algorithms like GPT3, computers are now able to generate text that readers have trouble distinguishing from human written copy. This isn’t new. Even highly regarded institutions, like the BBC, have been using machine learning systems to produce content since at least 2019. What has changed though is how cheap and easy it has […]

Programmatic advertising . 26th April 2022

Programmatic Advertising from Start to Finish

programmatic advertising

What is programmatic media buying, and how does it work? In contrast to traditional (often manual) digital advertising techniques, programmatic advertising involves using automated technology for media buying (the process of purchasing advertising space). Programmatic media purchasing uses data insights and algorithms to show ads to the appropriate user at the right moment and at […]

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 42
  • Next Page »
  • Ad Blocking
  • Ad Exchange (AdX)
  • Ad Optimisation
  • Ad Performance & Page Speed
  • Ad Publishing Landscape
  • AdSense
  • DoubleClick For Publishers (DFP)
  • Exchange Bidding
  • Google Ad Manager
  • Google Certified Publishing Partners
  • Header Bidding
  • Open Bidding
  • Privacy & GDPR
  • Program Policy
  • Traffic

Could the ads on your site be earning more?

Find out how OKO help publishers earn more from their ads.

LEARN MORE
Insticator

OKO Digital, The Cake Shed, Manor Farm, Manor Road, Hayling Island, Hampshire, PO11 0QW

Google Certified Publisher Partner Logo

OKO is a registered trademark and trading style of OKO Digital Limited. Registered in England company number 03867231. © OKO Digital Limited 1996-2018. All Rights Reserved.

  • Privacy Policy
  • Cookie Policy
Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}