Unfilled impressions are ad requests for which Ad Manager was not able to serve a line item. Ad Manager Help describes unfilled impressions as a ‘red alert’ to lost revenue, but this can be misleading, as they can be equally indicative of set-up issues. Genuine unfilled impressions can be expensive. Therefore, understanding when these impressions […]
What is Native Advertising? Everything publishers need to know
Over the past few years, the use of Native Advertising has exploded in the industry with a 35% annual growth rate. The term is frequently thrown around in the programmatic industry, but what exactly do we mean by ‘Native Advertising’? Native ads are a form of advertising that resembles the look, feel and function of […]
The History of Online Advertising
Integrating Quantcast Choice with Google Ad Manager
Quantcast choice is a popular Consent Management Platform (CMP) for publishers for good reasons. It’s well proven, easy to set-up, free to use and utilises the IAB Consent Management Framework. That framework ensures that the consent users give is passed to every demand partner who has also adopted the standard framework. The problem that publishers […]
Firefox promises users “Ad-free internet” (for a price)
The Mozilla Foundation, the people behind the Firefox browser have been teasing the internet with what sounds a lot like the reinvention of Google Contribute – The “pay to see less ads” service that morphed into Funding Choices. The tease/announcement came as part of a build up to a subscription-based version of Firefox that is […]
Google Chrome will block “heavy” ads
A commit note, marked as work in progress on Chromium, suggests that Google Chrome will soon introduce a “Heavy ad intervention”. The change looks to target iframes that use excessive bandwidth or CPU resources. Implement Heavy Ad Intervention This change introduces a feature that unloads ad iframes that have been detected to use an egregious […]