August 2020 Back in May 2019, Google announced its new ‘heavy ad intervention’ feature which aimed to block ads that consume a disproportionate amount of resources and negatively impact the user experience. To reiterate, ads are considered as ‘heavy’ if a user has not interacted with it and it meets any of the following criteria: […]
A publisher’s guide to Google AdSense alternatives
When publishers that use AdSense hit a bump in the road, they often think that the grass is greener on the other side, but it can be hard to find a genuinely competitive alternative to AdSense. AdSense is a Google product and Google is a hugely dominant player in online advertising. Any AdSense alternative that […]
OKO Deep Dives: What is eCPM?
In this deep dive, we’ll be taking a closer look at eCPM, or effective cost per mille, and help publishers understand its value, how to calculate it, how it differs from other metrics and how to optimize. Our series of OKO Deep Dives analyse key performance metrics and aim to strengthen publishers understanding which will […]
How to monetize Safari traffic
As a publisher, it’s important to be aware that CPM rates can vary greatly depending on browser choice. Safari browser, in particular, can yield significantly lower CPMs than Chrome because of Apple’s stance on data privacy and advertising. We’re going to be unpacking some of the methods that publishers can implement to better monetize Safari […]
Major Data Protection Laws that Publishers Need to be Aware Of
GDPR is often considered as the toughest data protection law to date. In 2018, GDPR undoubtedly set the bar for privacy legislation worldwide and a number of countries have since reformed data privacy laws with the aim of giving users ownership of their data. Consequently, the global legislation landscape is becoming ever-increasingly difficult for website […]
Is Google planning to refresh AdX in view?
Many publishers using Google’s Ad Exchange will have noticed some unexpected results on July 8th 2020 and recorded disappointing revenue for the day. Whilst fluctuations are never unexpected (especially given the state of the advertising market in 2020), significant changes are always worth investigating. In some cases, those investigations give tantalising insights, like in this […]
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