Have you ever wondered: Can I monetize my WordPress website? Or have you ever wondered how to monetize a WordPress website? While there are several website hosting and creation platforms that will allow publishers to have a dynamic website, WordPress is lauded as the Cadillac of all web hosting services due to its incredible customization […]
Client-Side vs. Server-Side Header Bidding: What’s the Difference
Just as a publisher is beginning to get comfortable with their knowledge of current ad tech, a new innovation is developed that completely changes the way an ad campaign – and its resulting monetization success – functions altogether. Header bidding, for instance, just recently came on the scene but has already taken publishing sites by […]
How to Monetize Websites for Revenue: Where to Start
Between marketing campaigns, web maintenance, and branding initiatives, it can be difficult enough to set up a successful publishing platform on your own. When publishers find out that you can monetize your website and use dynamic ads to increase your overall revenue, the first question is often, “Where do I start?” OKO offers five key […]
A Publishers’ Guide to Deductions and Clawbacks
Ad-supported businesses are reliant on the revenue that they generate from the ads that run on their apps and websites. It’s no surprise then that discussions around deductions and clawbacks are some of the most emotive in the publishing space. Every few weeks, a thread seems to blow up with a disgruntled publisher claiming fraud […]
AI Writing is here, but should publishers embrace or avoid it?
Thanks to algorithms like GPT3, computers are now able to generate text that readers have trouble distinguishing from human written copy. This isn’t new. Even highly regarded institutions, like the BBC, have been using machine learning systems to produce content since at least 2019. What has changed though is how cheap and easy it has […]
Programmatic Advertising from Start to Finish
What is programmatic media buying, and how does it work? In contrast to traditional (often manual) digital advertising techniques, programmatic advertising involves using automated technology for media buying (the process of purchasing advertising space). Programmatic media purchasing uses data insights and algorithms to show ads to the appropriate user at the right moment and at […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 42
- Next Page »