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Ad Publishing Landscape . 30th June 2022

AI Writing is here, but should publishers embrace or avoid it?

ai writing

Thanks to algorithms like GPT3, computers are now able to generate text that readers have trouble distinguishing from human written copy. This isn’t new. Even highly regarded institutions, like the BBC, have been using machine learning systems to produce content since at least 2019. What has changed though is how cheap and easy it has […]

Programmatic advertising . 26th April 2022

Programmatic Advertising from Start to Finish

programmatic advertising

What is programmatic media buying, and how does it work? In contrast to traditional (often manual) digital advertising techniques, programmatic advertising involves using automated technology for media buying (the process of purchasing advertising space). Programmatic media purchasing uses data insights and algorithms to show ads to the appropriate user at the right moment and at […]

Ad Optimisation . 25th April 2022

6 Right Moves for Publishers to Increase Ad Revenue

Image of pile of coins - 6 Ways to Increase Ad Revenue

The “holy grail” question for online publishers is how do you increase ad revenue? Here are six great ways to address that question 1. Make audience segmentation a top priority It makes sense to concentrate on partnering with advertisers that share your brand values as a publisher. If you run a culinary website, you probably […]

Ad Optimisation, Google AdSense, Google AdWords . 25th April 2022

AdWords vs AdSense: What’s the Difference? What Do I Need to Know?

AdWords vs AdSense

What’s the difference between AdWords and AdSense, two Google products? Simply put, AdWords (formerly known as Google Ads) is a system that allows businesses to bid for ad space in Google search results and on other Google-affiliated sites.  AdSense is a program that enables publishers and website owners to sell advertising space to businesses. To […]

ad monetization, CPM, Google AdSense . 15th March 2022

Moving from AdSense to CPM Ads? Rethink Optimization.

Moving from AdSense to CPM Ads? Rethink Optimization

As publishers grow their business they become more likely to switch from CPC-based monetization, like AdSense to CPM-based ads. It’s a big step in the publisher journey; marking the point where you have the credibility to sell your advertising based on the quality of the inventory rather than just when an ad copywriter can entice […]

ad monetization, CPM, SSP . 2nd March 2022

How Supply & Demand Impact CPM for Ad Monetization

Monetization And Question Mark On Notepad Page And Notebook.

Supply and demand are all over the news these days. Shortages of hand sanitizers, food, and masks made the world evaluate the buying and selling process. Have you ever thought about the impact of supply and demand on your ad monetization? Supply and demand create competition for ad placement and influence your CPM results. What […]

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