As a publisher, it can be difficult to understand and navigate Google’s often-confusing rules for publishers. One common area of confusion we see is the difference between Publisher Policies and Publisher Restrictions. Publishers need to be aware of both, and just as importantly, the difference between the two. What are Google Publisher Policies? Google Publisher […]
10 AdSense Myths, Busted
With close to 11 million websites being monetized through AdSense, Google’s flagship publisher product is by far the world’s most popular choice for website monetisation. It’s simple enough that the smallest publisher can use it, yet powerful enough to play a part in the monetisation of leading websites. With at least 11 million users, there […]
What web publishers can do to mitigate the impact of COVID-19
Businesses that rely on ad revenue are experiencing tough times at the moment, but web publishers are not completely helpless in the face of the current crisis. Rather than focusing on measuring the impact, we wanted to share some of the tactics that our web publishers are using to not just survive, but thrive in […]
Google pumps $340 million in Google Ads credits back into the ads ecosystem to support SMBs during COVID-19
Google is giving the ad ecosystem a shot in the arm as they have pledged to give $340 million in Google Ads credits to small and medium-sized businesses (SMBs) to enable them to stay in touch with their customers during the global pandemic. The donation is part of their larger commitment of $800 million to […]
OKO Deep Dives: Impression RPM
OKO Deep Dives put a single metric under the microscope to answer any question you might have. This Deep Dive looks at one of the core metrics in monetisation; Impression RPM. Although one of the simpler metrics, Impression RPM is the basis of many more nuanced measures so a key metric to properly understand. What […]
How to overcome Ad Blindness
What is Ad Blindness? Humans have a natural ability to filter out any unnecessary pieces of information, whilst retaining and processing worthwhile information. Ad Blindness is the behaviour exhibited by users on the web who subconsciously or intentionally become blind and ignorant to page elements that they recognize as online ads. Ad blindness occurs when […]
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