Page RPM is one of the few metrics that give you a true understanding of website revenue performance. OKO Deep Dives drill deep into a single metric to help publishers use it most effectively. In this Deep Dive, we’ll look at Page RPM in both AdSense and a more complex ad setup and talk about […]
TCF 2.0 is coming (fast). What publishers need to do now
The Transparency and Consent Framework was the programmatic advertising industry’s response to privacy laws, such as GDPR, that stipulate that informed consent is needed before processing a user’s personal information. TCF powers most of the “advertising preferences” pop-ups that you see around the web, helping the industry satisfy the conflicting needs of lawmakers, advertisers, publishers […]
Google Publisher Policies vs Google Publisher Restrictions
As a publisher, it can be difficult to understand and navigate Google’s often-confusing rules for publishers. One common area of confusion we see is the difference between Publisher Policies and Publisher Restrictions. Publishers need to be aware of both, and just as importantly, the difference between the two. What are Google Publisher Policies? Google Publisher […]
10 AdSense Myths, Busted
With close to 11 million websites being monetized through AdSense, Google’s flagship publisher product is by far the world’s most popular choice for website monetisation. It’s simple enough that the smallest publisher can use it, yet powerful enough to play a part in the monetisation of leading websites. With at least 11 million users, there […]
What web publishers can do to mitigate the impact of COVID-19
Businesses that rely on ad revenue are experiencing tough times at the moment, but web publishers are not completely helpless in the face of the current crisis. Rather than focusing on measuring the impact, we wanted to share some of the tactics that our web publishers are using to not just survive, but thrive in […]
Google pumps $340 million in Google Ads credits back into the ads ecosystem to support SMBs during COVID-19
Google is giving the ad ecosystem a shot in the arm as they have pledged to give $340 million in Google Ads credits to small and medium-sized businesses (SMBs) to enable them to stay in touch with their customers during the global pandemic. The donation is part of their larger commitment of $800 million to […]
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