If you use Google Ad Manager, then you may have come across this notification reminding you to comply with the Better Ads Standards: “Will the Global Betters Ads Standards impact you? Starting July 9, Chrome support for the Better Ads Standards expand globally. This may cause your ads to be filtered on Chrome browsers if […]
Amazon successfully wins bid for Sizmek’s ad serving technology
On May 31st, Amazon confirmed that they had agreed to acquire Sizmek’s Ad Server and Dynamic Creative Optimization (DCO) platform. This agreement concluded months of speculation following Sizmek declaring bankruptcy in March and selling off their demand-side platform in April. The retail giant rationalised their decision by explaining that the two companies have a similar […]
7 ways to attract more brand advertisers
The term Brand Advertising conjures up the image of big budget campaigns from the likes of Nike and Coca-Cola; exactly the sort of interest that many site owners would love to have in their ad inventory. Brand advertising can indeed totally change the revenue profile of a website, but it isn’t about the size of […]
How to get started and setup Exchange Bidding
It’s not often that publishers are given a way to increase ad revenue without any significant drawback, so it is no surprise that Google Exchange Bidding is a popular choice for those who can get access. The ability to open up new demand channels and increase auction win prices without on-site change or increased latency […]
Increasing Pageviews per Session
If you run an ad-funded website, you don’t need us to tell you the importance of increasing your average pageviews per session – more pageviews, more ad views, more revenue. But you might need us to tell you how to get more pageviews – so here we go: Firstly, we’re going to assume that your […]
German organisation Ad Alliance unites with publisher Media Impact to compete against digital giants
Four of Germany’s biggest publishing groups are joining forces to compete with the market power of tech platforms, such as Facebook, Google and Amazon. RTL Group, Gruner+Jahr and Media Impact, which is the joint marketing organisation of Axel Springer and Funke Mediengruppe, are pooling together their inventory to sell across titles. The media companies will […]