The fourth quarter of the year is critical for the publishers of ad-supported websites. With advertisers willing to spend more in Q4 to reach their audience in the build up to the holiday season, the last three months of the year account for a disproportionately high share of the revenue opportunity for most publishers. Get […]
How to enable the Google Publisher Console
Google Publisher Console is an invaluable tool for any publisher serving ads on their website through Google Ad Manager (GAM). This hidden Chrome feature gives valuable information about how Ad Manager is functioning on page and gives valuable insight into the auction and delivery for authorised users. With Google Publisher Toolbar being deprecated, the Publisher […]
What we learned at BrightonSEO 2019
Last week, myself (Dolly) and Maria attended BrightonSEO. For me, it was my first BrightonSEO, however, Maria had attended in previous years. We both thoroughly enjoyed this year and hope to attend next year. This year’s BrightonSEO had 8 stages, 88 talks and 90 speakers, making it one of the biggest ones so far. We […]
SRA : What is Single Request Architecture and should I be using it?
Single Request Architecture is a way of requesting ads from Google Ad Manager’s ad server. It is a Google Publisher Tag set-up feature at the ad tag level that sends all defined ad requests to the GAM ad server at once. This is the alternative option to sending in multi-request mode, which sends multiple ad […]
Not content with blocking your revenue, Ad Blockers are now stealing it
Publishers have become accustomed to having ad revenue blocked, but an increasing number of ad blocking solutions are now diverting that income to their own accounts rather than just blocking ads. The techniques used are not new. The concept of “ad injection”, hijacking ad space before it is displayed has been a profitable model for […]
Google’s “Two-Click” Penalty: Everything publishers need to know
A growing number of AdSense and Ad Exchange publishers have been talking about a “two click penalty” being placed on their sites. This is also commonly being called a “double click penalty,” “click confirmation” or a “visit site penalty.” This apparent penalty requires users to take a second action to click on an ad, having […]