Considering the attention that Google gets over data privacy, it didn’t come as much of a surprise when they started warning publishers about compliance to their User Consent policy back in December. What is more surprising is why some publishers have had warning & others haven’t, even though they seem to be making the same […]
Ad Exchange for Header Bidding
OKO’s new GAM Speed Tester
No, Google isn’t about the kill off ad blockers
Web publishers following the tech headlines this week could be forgiven if they were found rubbing their hands with excitement at the thought of reclaiming revenue lost through ad blocker adoption. Whilst headlines proclaiming that Google may “kill” or “destroy” ad blockers are no-doubt good for that news sources own ad revenue, they are more […]
Google begin warning publishers over EU User Consent and GDPR
Google have begun issuing warnings to some publishers who they have deemed to be outside of their EU User Consent policy. Google’s EU User Consent policy deals is part of their GDPR compliance and deals largely with obtaining permissions to use cookies and to personalise ads. Because Google needs permission to process personal information they […]
