What is Ad Viewability? Ad viewability is the term used to describe how visible display ads or mobile ads are to users. According to the Internet Advertising Bureau (IAB), an ad is considered as a ‘Viewable Impression’ if it meets one of the following criteria: At least 50% of the creative is displayed on screen […]
Google AdSense Facts and Statistics 2019
AdSense is Google’s flagship monetisation product, offering a turn-key way for websites of all sizes to begin to earn money from ads. Its simplicity has positioned it as the most widely used publisher monetization model. As such, we have created a list of fifteen surprising facts that you probably didn’t know about AdSense. AdSense launched […]
Video Advertising: A Guide to Video Ad Types and Formats
In recent years, video advertising has become a dominant force in the digital advertising ecosystem, with 87% of businesses leveraging video content into their marketing strategy in 2019. The term ‘video advertising’ encompasses not only online display advertisements which contain video, but also ads in formats other than video that are shown within or around […]
How to use the Google Publisher Console
The Google Publisher Console is an excellent tool, used by publishers serving ads on their website through Google Ad Manager (GAM), which enables you to check the implementation of ad units and diagnose delivery issues. In order to access the Google Publisher Console, you must enable it in Google’s Chrome browser. If you haven’t already, […]
Google streamlines and simplifies their publisher policies and restrictions
During August, Google notified publishers that they would soon be rolling out a new and improved version of their content policy to minimize any confusion in terms of understanding what content can or cannot be monetized. The change comes as part of Google’s attempts to simplify and consolidate publisher products, such as AdSense, Ad Manager […]
French publishers could be shooting themselves in the foot by imposing “Link Tax”
On 24th October 2019, France will be the first out of the 28 EU member states to enforce Article 11 of the European Copyright Directive. This law entitles French publishers to remuneration for the use of short excerpts of text taken from publisher’s content. This means that news aggregators, such as Google News and Bing, […]