What is Invalid User Activity (IVA)? According to Google, Invalid User Activity occurs when a real person interacts with an ad but not out of genuine interest. Some invalid activity is unintentional, such as when a user attempts to click a link but instead clicks an ad. Other invalid activity is categorically fraudulent; for example, […]
How to create Native Ads in Google Ad Manager and get them live on site
In this guide, we’ll be showing you step-by-step how to create native ads and how to get the ads live on site. As you’ll no doubt be aware, component-based ads are beneficial for many reasons; they’re highly engaging, eminently suited to mobile display and they hold the potential for greater reach. The whole purpose of implementing a […]
The OKO guide to Publisher Ads Audits for Lighthouse
Publisher Ad Audits is a series of tests that can be run on any page that runs Google Ad Manager using the GPT tag. The tools is part of Google’s Lighthouse performance testing tool, which has replaced the old pagespeed tests, and gives a host of publisher-specific information. Publisher Ad Audits gives us a host […]
Ad Viewability: Everything Publishers Need To Know
What is Ad Viewability? Ad viewability is the term used to describe how visible display ads or mobile ads are to users. According to the Internet Advertising Bureau (IAB), an ad is considered as a ‘Viewable Impression’ if it meets one of the following criteria: At least 50% of the creative is displayed on screen […]
13 Google AdSense Facts and Statistics 2019
AdSense is Google’s flagship monetisation product, offering a turn-key way for websites of all sizes to begin to earn money from ads. Its simplicity has positioned it as the most widely used publisher monetization model. As such, we have created a list of 13 surprising AdSense facts that you probably didn’t know about. AdSense launched […]
Video Advertising: A Guide to Video Ad Types and Formats
In recent years, video advertising has become a dominant force in the digital advertising ecosystem, with 87% of businesses leveraging video content into their marketing strategy in 2019. The term ‘video advertising’ encompasses not only online display advertisements which contain video, but also ads in formats other than video that are shown within or around […]