Google is giving the ad ecosystem a shot in the arm as they have pledged to give $340 million in Google Ads credits to small and medium-sized businesses (SMBs) to enable them to stay in touch with their customers during the global pandemic. The donation is part of their larger commitment of $800 million to […]
OKO Deep Dives: Impression RPM
OKO Deep Dives put a single metric under the microscope to answer any question you might have. This Deep Dive looks at one of the core metrics in monetisation; Impression RPM. Although one of the simpler metrics, Impression RPM is the basis of many more nuanced measures so a key metric to properly understand. What […]
How to overcome Ad Blindness
What is Ad Blindness? Humans have a natural ability to filter out any unnecessary pieces of information, whilst retaining and processing worthwhile information. Ad Blindness is the behaviour exhibited by users on the web who subconsciously or intentionally become blind and ignorant to page elements that they recognize as online ads. Ad blindness occurs when […]
Key Ad Manager Report Metrics
Google Ad Manager’s reporting functionality is undoubtedly powerful, the sheer number of metrics on offer can be overwhelming. Over time, publishers tend to find their own group of core metrics to focus on, but there are a few report metrics that are most commonly used and useful to understand. Below we’ve shared an overview of […]
Common Video Ad Violations
The high CPMs and opportunity to increase inventory mean that Video advertising is a central part of many website publishers monetization strategies. Whilst the rewards can be solid, there are risks too. Google policy around video advertising is necessarily strict and there are common pitfalls that can cause policy issues for unsuspecting publishers. Below are […]
Should I implement Lazy Loading Ads?
What are Lazy Loading Ads? Lazy Loading is a feature that enables ads to serve only when users are likely to actually view them as they scroll down a web page. Ads that are above-the-fold and immediately visible to users are rendered straight away because users will view these straight away. Ads that are below-the-fold […]