In this deep dive, we’ll be taking a closer look at eCPM, or effective cost per mille, and help publishers understand its value, how to calculate it, how it differs from other metrics and how to optimize. Our series of OKO Deep Dives analyse key performance metrics and aim to strengthen publishers understanding which will […]
How to monetize Safari traffic
As a publisher, it’s important to be aware that CPM rates can vary greatly depending on browser choice. Safari browser, in particular, can yield significantly lower CPMs than Chrome because of Apple’s stance on data privacy and advertising. We’re going to be unpacking some of the methods that publishers can implement to better monetize Safari […]
Major Data Protection Laws that Publishers Need to be Aware Of
GDPR is often considered as the toughest data protection law to date. In 2018, GDPR undoubtedly set the bar for privacy legislation worldwide and a number of countries have since reformed data privacy laws with the aim of giving users ownership of their data. Consequently, the global legislation landscape is becoming ever-increasingly difficult for website […]
Is Google planning to refresh AdX in view?
Many publishers using Google’s Ad Exchange will have noticed some unexpected results on July 8th 2020 and recorded disappointing revenue for the day. Whilst fluctuations are never unexpected (especially given the state of the advertising market in 2020), significant changes are always worth investigating. In some cases, those investigations give tantalising insights, like in this […]
What are Rewarded Ads?
What are Rewarded Ads? Rewarded ads, or incentivized ads, are in-app ads that offer users an incentive in exchange for interacting with an ad or performing an action, such as watching a video ad, installing an app or registering for a website. A real-life example of this is an application like Spotify which offers users […]
Page-Level, Site-Level and Account-Level Enforcements in Google AdSense and Google Ad Manager
Every publisher that uses Google AdSense or Google Ad Manager has their own policy centre which gives detailed information about any current issues that may restrict or limit ad serving on a specific page or on the entire website. These restrictions are known as enforcements and these can be imposed at page-level, site-level or account-level. […]
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