Mozilla have boarded the anti-advertising bandwagon and announced a series of “Anti-tracking” measures to be included in future versions of the Firefox browser. Some of these measures are already available to users of the nightly-builds of Firefox, but will begin to be enabled by default from Firefox 63 onwards. The announcement gives little details about […]
Bid Caching Explained : What bid-caching means for publishers
The big publisher news for August was all about Index Exchange and bid caching. Although the issues haven’t directly impacted any of OKO’s publishers, questions have arisen and we are seeing some secondary impact that certainly warrant us talking more about the issue here on the blog: What is bid caching? Bid caching is the […]
Digital advertising deal types explained
Programmatic advertising can be a confusing area to work in. It’s a fast changing space with an ever growing list of buzzwords and acronyms that overlap and are often poorly defined. Even the meaning of the term “programmatic” itself is often used to mean different things. Those new to the world of digital advertising, and […]
Chrome now actively warning users of non-secure sites
It’s been on the cards for years, but the day has finally come that Google has started actively warning users whenever they are on a non-secure website. Google has been highlighting secure and non-secure sites in Chrome for some time, but with the latest update, the warning of non-secure sites is more prominent. Whereas previous […]
The header bidding process
Ad Waterfalls Explained
Ad Waterfalls, or daisy chains, are an optimisation method used to try to maximise the revenue generated from a set-up that uses multiple demand partners. Although largely now replaced by more efficient strategies such as header bidding, waterfalling can still be useful in situations where a non header bidding partner offers high CPMs at limited […]