Technological advancements can be a big boon for publishers and advertisers looking to expand their digital ad networks. But there is a downside to these new developments that can cost a world of financial ruin. Ad fraud exists in many forms, and it becomes increasingly common as scammers find new ways to trick advertisers out […]
What is Click Spam?
Just as you finally start to familiarize yourself with the ins and outs of ad publishing, from creating engaging content to monetizing ads the right way, a bunch of spammers and bots can destroy all of your hard work. Tracking metrics is no easy feat, yet your company depends on those metrics in order to […]
Open Bidding Vs. Header Bidding: What’s the Difference?
What is google open bidding vs header bidding and what’s the difference between the two? Any publisher who has been working to monetize their web and app locations knows all too well that consistent ad bidding is the name of the game. There’s always a push to find out what strategies should be implemented to […]
What is Google ADX?
What is Google ADX? As the world’s largest ad exchange network for publishers and advertisers alike, Google Ad Exchange is responsible for more than half of all programmatic revenue. Also known as Google ADX, this exchange network is too powerful for even the smallest of publishers to ignore. If you are looking for a one-stop […]
What is a Google Certified Publishing Partner?
To continuously maximize your ad revenue, you need access to top-tier bids for impressions that work for your online publishing space. However, in an increasingly competitive market, it can be difficult to achieve those maximization goals without exclusive access to premium demands. Coordinating your resources with a Google Certified Publishing Partner opens the door to […]
January CPM Slump: What’s The Reason And How to Minimize the Impact
The holiday season ends with advertisers pausing their holiday campaigns. The effects of which are immediately noticeable in publishers’ earnings. Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs. Even the traffic in January is lower than at any other time of the […]
- « Previous Page
- Next Page »