We posted last week about changes that are being made to Google Chrome’s privacy that will affect how cookies are used on the web. In this follow-up post, we’ll talk more about the possible impact of these changes from a publisher perspective, and look at what measures publishers can take to protect their revenue. What […]
Can you stop bad ads with floor prices?
Chrome announces anti tracking measures
Google annual developer conference, Google IO, was held in Mountain View last week. Amongst the headlines of hardware releases and software product changes was an announcement of privacy changes to Chrome that could have a very significant impact for web publishers and digital advertising as a whole. At the heart of the changes is a […]
How to monetize website traffic
Whilst many websites are started as the result of a passion, as websites grow the pressure to monetize that traffic grows with them. Understanding how to monetize website traffic is essential to ensuring the success of any site. Despite many of the “ads vs affiliate” type discussions online, there is no single right answer. The […]
What is Server to Server Bidding?
Sizmek files for Chapter 11. What it means for publishers
Publishers around the web have been left in the dark about their revenues after independent AdTech service Sizmek files for Chapter 11 protection with the U.S. Bankruptcy Court for the Southern District of New York. Sizmek are major buyers across exchanges and owed a reported $172 million to the ecosystem when they filed for protection. […]