GDPR is often considered as the toughest data protection law to date. In 2018, GDPR undoubtedly set the bar for privacy legislation worldwide and a number of countries have since reformed data privacy laws with the aim of giving users ownership of their data. Consequently, the global legislation landscape is becoming ever-increasingly difficult for website […]
Is Google planning to refresh AdX in view?
Many publishers using Google’s Ad Exchange will have noticed some unexpected results on July 8th 2020 and recorded disappointing revenue for the day. Whilst fluctuations are never unexpected (especially given the state of the advertising market in 2020), significant changes are always worth investigating. In some cases, those investigations give tantalising insights, like in this […]
What are Rewarded Ads?
What are Rewarded Ads? Rewarded ads, or incentivized ads, are in-app ads that offer users an incentive in exchange for interacting with an ad or performing an action, such as watching a video ad, installing an app or registering for a website. A real-life example of this is an application like Spotify which offers users […]
Page-Level, Site-Level and Account-Level Enforcements in Google AdSense and Google Ad Manager
Every publisher that uses Google AdSense or Google Ad Manager has their own policy centre which gives detailed information about any current issues that may restrict or limit ad serving on a specific page or on the entire website. These restrictions are known as enforcements and these can be imposed at page-level, site-level or account-level. […]
OKO Deep Dives: What is Page RPM?
Page RPM is one of the few metrics that give you a true understanding of website revenue performance. OKO Deep Dives drill deep into a single metric to help publishers use it most effectively. In this Deep Dive, we’ll look at Page RPM in both AdSense and a more complex ad setup and talk about […]
TCF 2.0 is coming (fast). What publishers need to do now
The Transparency and Consent Framework was the programmatic advertising industry’s response to privacy laws, such as GDPR, that stipulate that informed consent is needed before processing a user’s personal information. TCF powers most of the “advertising preferences” pop-ups that you see around the web, helping the industry satisfy the conflicting needs of lawmakers, advertisers, publishers […]
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