The Mozilla Foundation, the people behind the Firefox browser have been teasing the internet with what sounds a lot like the reinvention of Google Contribute – The “pay to see less ads” service that morphed into Funding Choices. The tease/announcement came as part of a build up to a subscription-based version of Firefox that is […]
Google Chrome will block “heavy” ads
A commit note, marked as work in progress on Chromium, suggests that Google Chrome will soon introduce a “Heavy ad intervention”. The change looks to target iframes that use excessive bandwidth or CPU resources. Implement Heavy Ad Intervention This change introduces a feature that unloads ad iframes that have been detected to use an egregious […]
Browser CPM Rates – When it comes to ad revenue, all browsers aren’t equal
When running a website, one consideration that publishers have to make to ensure a good user experience is their users’ browser choice. Few though take time to consider how a user’s choice of browser influences the ad revenue they are likely to generate. The results from our data indicate a significant variance in revenue generated […]
Why successful publishers focus on Session RPM
The amount of data available to a web publisher can be a two-edged sword. On one hand, more data means being able to inform a wider range of decisions. On the other hand, that data can distract from what is important or even overwhelm. A common trait amongst successful publishers is having focus on the […]
First Price vs Second Price Auctions
There is a lot of talk in online advertising about First Price vs Second Price auctions. The difference between the two is simple, but there is more to know about the two auction formats than just understanding the mechanics. Given that almost half of all digital advertising buyers and sellers don’t understand the difference between […]
Digital Advertising Deal Types Explained
Programmatic advertising can be a confusing area to work in. It’s a fast changing space with an ever growing list of buzzwords and acronyms that overlap and are often poorly defined. Even the meaning of the term “programmatic” itself is often used to mean different things. Those new to the world of digital advertising, and […]