Last week, myself (Dolly) and Maria attended BrightonSEO. For me, it was my first BrightonSEO, however, Maria had attended in previous years. We both thoroughly enjoyed this year and hope to attend next year. This year’s BrightonSEO had 8 stages, 88 talks and 90 speakers, making it one of the biggest ones so far. We […]
SRA : What is Single Request Architecture and should I be using it?
Single Request Architecture is a way of requesting ads from Google Ad Manager’s ad server. It is a Google Publisher Tag set-up feature at the ad tag level that sends all defined ad requests to the GAM ad server at once. This is the alternative option to sending in multi-request mode, which sends multiple ad […]
Not content with blocking your revenue, Ad Blockers are now stealing it
Publishers have become accustomed to having ad revenue blocked, but an increasing number of ad blocking solutions are now diverting that income to their own accounts rather than just blocking ads. The techniques used are not new. The concept of “ad injection”, hijacking ad space before it is displayed has been a profitable model for […]
Google’s “Two-Click” Penalty: Everything publishers need to know
A growing number of AdSense and Ad Exchange publishers have been talking about a “two click penalty” being placed on their sites. This is also commonly being called a “double click penalty” or “visit site penalty.” This apparent penalty requires users to take a second action to click on an ad, having a devastating impact […]
Running Amazon UAM together with Prebid and Exchange Bidding
Amazon Unified Ad Marketplace, or UAM, is Amazon’s entry into the header bidding space. Like prebid based header bidding, UAM provides a mechanism for multiple bidders to place bids on the same ad request. Unlike prebid, UAM runs server-side rather than in the user’s browser client side. This has disadvantages in terms of cookie-matching, but […]
How do Ad Networks differ from an Ad Exchange?
Online advertising began as, and still is, a way for publishers to monetize their content so that users can access their content for free. In the earlier days of the internet, publishers sought ways to sell the unsold inventory that remained after selling through direct deals. This led to the creation of ad networks. However, […]