Programmatic advertising can be a confusing area to work in. It’s a fast changing space with an ever growing list of buzzwords and acronyms that overlap and are often poorly defined. Even the meaning of the term “programmatic” itself is often used to mean different things. Those new to the world of digital advertising, and […]
Chrome now actively warning users of non-secure sites
It’s been on the cards for years, but the day has finally come that Google has started actively warning users whenever they are on a non-secure website. Google has been highlighting secure and non-secure sites in Chrome for some time, but with the latest update, the warning of non-secure sites is more prominent. Whereas previous […]
The header bidding process
Ad Waterfalls Explained
Ad Waterfalls, or daisy chains, are an optimisation method used to try to maximise the revenue generated from a set-up that uses multiple demand partners. Although largely now replaced by more efficient strategies such as header bidding, waterfalling can still be useful in situations where a non header bidding partner offers high CPMs at limited […]
Reminder: It’s July and speed is more important than ever
As reported back in March, Google’s “Speed update” is being rolled out this month. With publisher sites having to deal with the extra (and not unsubstantial) load of ad serving, this is an important update for those sites relying on Google search for traffic. Google has penalised sites that load particularly slowly on desktop since […]
California follows Europe with Privacy Bill
Lawmakers in California have this week passed a privacy bill to give residents of the state more control over the information businesses collect about them. The historic bill, passed on Thursday, has similarities to Europe’s GDPR legislation and is the first of its kind in the United States. The so-called California Consumer Privacy Act of […]