To continuously maximize your ad revenue, you need access to top-tier bids for impressions that work for your online publishing space. However, in an increasingly competitive market, it can be difficult to achieve those maximization goals without exclusive access to premium demands. Coordinating your resources with a Google Certified Publishing Partner opens the door to […]
January CPM Slump: What’s The Reason And How to Minimize the Impact
The holiday season ends with advertisers pausing their holiday campaigns. The effects of which are immediately noticeable in publishers’ earnings. Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs. Even the traffic in January is lower than at any other time of the […]
How to Monetize a WordPress Website: Where to Start
Have you ever wondered: Can I monetize my WordPress website? Or have you ever wondered how to monetize a WordPress website? While there are several website hosting and creation platforms that will allow publishers to have a dynamic website, WordPress is lauded as the Cadillac of all web hosting services due to its incredible customization […]
Client-Side vs. Server-Side Header Bidding: What’s the Difference
Just as a publisher is beginning to get comfortable with their knowledge of current ad tech, a new innovation is developed that completely changes the way an ad campaign – and its resulting monetization success – functions altogether. Header bidding, for instance, just recently came on the scene but has already taken publishing sites by […]
How to Monetize Websites for Revenue: Where to Start
Between marketing campaigns, web maintenance, and branding initiatives, it can be difficult enough to set up a successful publishing platform on your own. When publishers find out that you can monetize your website and use dynamic ads to increase your overall revenue, the first question is often, “Where do I start?” OKO offers five key […]
A Publishers’ Guide to Deductions and Clawbacks
Ad-supported businesses are reliant on the revenue that they generate from the ads that run on their apps and websites. It’s no surprise then that discussions around deductions and clawbacks are some of the most emotive in the publishing space. Every few weeks, a thread seems to blow up with a disgruntled publisher claiming fraud […]
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