GDPR came into effect in May 2018, yet many publishers still struggle to understand what is required of them both by law and by the demand partners they work with. Where as most of the industry has adopted a uniﬁed standard (The IAB transparency and consent framework), Google is yet to do so. This leaves publishers with two approaches to negotiate and two sets of rules to follow.
Towards the end of 2018 Google began sending notices to publishers who operate domains that Google deem to be outside of their policy. Despite being given a deadline for compliance, many publishers are still struggling to decipher what it is that Google requires of them. This guide tries to offer publishers practical advice on becoming compliant with Google’s policy, which should also help in terms of broader compliance.
Download our free guide to Google’s EU User Consent Policy today. The guide includes:
- Who the policy applies to
- Plain English guide to what the policy requires
- How to obtain consent
- Easy to follow Compliance checklist
- Example text
- Information about compliance without consent
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