We love DFP, but are constantly amazed that most publishers never put it to work properly. The result is disappointing earnings, vague reporting and added complexity. OKO offer a three step solution to unleashing the earnings potential of your DFP set-up. It’s simple, effective and can quickly result in Net revenue increases of 10-30% .
3 Steps to increased revenue
1. Enable Enhanced Dynamic Allocation
This is a simple upgrade for your DoubleClick for Publishers account that allows for one of DFPs most powerful features to be used. Enhanced Dynamic Allocation (or “line-item dynamic allocation”) allows Google ad products to bid more effectively against other sources – increasing your CPMs. Talk to your AdSense rep or Google Certified Publishing Partner to get the feature enabled.
2. Switch from AdSense to Ad Exchange
DoubleClick Ad Exchange is Google’s ad serving product for power users. DoubleClick ad Exchange (also called AdX) is usually reserved for very large publishers with in-house expertise, but as Google Certified Publishing Partners we can provide access and lend our expertise to the publishers that we work with. Ad Exchange gives you more control, puts more focus on CPM bids and widens the bidder pool – all helping to push up your ad revenue.
3. Manage floor prices effectively
One of the advantages of AdX is that you can set minimum prices for your inventory. Do that badly and it can undermine your earnings and leave you with unfilled impressions. Do it well and it stops your valuable ad-space being sold below its value. We use an advanced machine-learning algorithm to find minimum prices that advertisers will pay and that will increase your revenue so that you earn more. We call this process Active Pricing.
Partner with OKO and earn more
Testing this approach is quick and easy. Partner with OKO and we will fast-track your approval for Ad Exchagne, request the account upgrade and handle the technical roll-out on your behalf (if you are already using DFP you don’t even need to make code changes). There is no commitment or tie in and no upfront charge. We’ll simple take a small share of the revenue that you put through the system.
Click here to find out more about AdX + Active Pricing, or scroll down to request more information.