Google AdSense

Earn more through Google AdSense

AdSense is Google’s flagship monetisation product, offering a turn-key way for websites of all sizes to begin to earn money from ads. As such it is often a websites first experience of generating ad revenue, frequently installed with default settings and left largely ignored. This plays to AdSense’s great strengths (easy to set-up and manage), but also into its weakness (that it AdSense publishers are often failing to generate all the ad revenue that they could be).

Google AdSense as an introduction to ad monetisation

AdSense is self-sign up and doesn’t have minimum traffic requirements. Combined with ease of set-up this means very low barriers to entry for any website publisher willing to stick to the AdSense content quality policies. Once installed, AdSense will reliably serve ads with almost no intervention, making it a great starting point for sites that need to focus primarily on building their traffic numbers. AdSense is a perfect partner for websites in the early stages of the publisher life-cycle.

AdSense on higher-traffic, established websites

Once a site is established and measuring inventory in millions of pageviews per month, the role of Google AdSense changes. AdSense’s near 100% fill rate still makes it a useful “backstop” in many situations, and features such as auto-ads, matched content and AdSense’s ability to respond well to high CTR placements still make it useful in key situations. AdSense tends to play a much smaller part in standard display and native ads on higher-traffic sites, where solutions such as Ad Exchange, Header Bidding and Exchange bidding offer more competition, higher rates and more precise control.

How OKO helps AdSense publishers

OKO was the first company in the UK to be certified by Google AdSense Certified Partners, and are also Google Certified Publishing Partners. This demonstrates are proven expertise with the AdSense product line. We tend to work with AdSense publishers looking to transition to a more advanced a profitable ad set-up; helping them leverage more competition for their ad space and optimise their AdSense where it remains the best choice. This usually means introducing an AdServer like Google Ad Manager and coupling with approaches like Header Bidding to increase revenue.