From July it will be more important than ever for website owners to ensure that their sites load quickly on all devices as Google will start penalising sites that load slowly for mobile users. The planned update has been dubbed the “Speed update” by Google. Once it goes live in July pages that are slow […]
DoubleClick drops support for IE10 in GPT
Release notes on the latest version of DoubleClick for Publishers show that Google has dropped support for Internet Explorer 10 and below on it’s Google Publisher Tags (GPT). Although the notice appears on the DFP Premium help, this change also effects DFP Small business. GPT are the default tags now used by DFP, so this […]
What do publishers have to fear over Net Neutrality Rollback?
Last week, in the US, the Federal Communications Commission voted to repeat legislation that protects the neutrality of access to the Internet. Although the fight for Net Neutrality continues, this is a worrying development for independent web publishers, and not just those in the USA. A (very) brief explanation of Net Neutrality Net Neutrality means […]
Google adds “Sensationalism” to ad blocking choices
Apple upsets ad industry with cookie blocking
Six leading ad industry groups have published an open letter to Apple urging them to reconsider their cookie blocking plans. Apple will soon release a version of it’s Safari browser that blocks first party cookies under the guise of “Intelligent Tracking Prevention”, purging the data held after 24 hrs. Whilst this should help limit the […]
Why AdSense CPC plummeted this week
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