Many publishers already utilise DoubleClick for Publishers well to manage their direct sales and premium campaigns, but rely on default settings to monetize remnant impressions. Results are often unimpressive and can seem to devalue your inventory by selling it too cheap. OKO offer a simple, managed solution that combines Header Bidding from top bidders with DoubleClick Ad Exchange to get you the best remnant prices, without undermining your direct and premium sales.
How OKO get you more revenue for your unsold inventory
When you hand you entire unsold inventory to a single exchange, that inventory will be sold in a way designed to get cheap inventory for buyers. Our header bidding set-up turns that around, putting pressure to get you the best price for each impression. We start by offering the impressions to our panel of quality buyers, working only with trusted partners with proven performance records.The winner of that header auction is then pitted against server-side buyers on the Ad Exchange – giving you two lightning fast auctions to secure the best price for your impression.
This all happens within your own DFP account, safely away from your guaranteed line items and ensuring that you are always in control.
Partner with OKO for header bidding
Enjoy the confidence and peace of mind of working with a Google Certified Publishing Partner. OKO are one of the few companies in the world that can provide authorised access to the DoubleClick Ad Exchange and are recognised by Google as being experts with both Ad Exchange and DoubleClick for Publishers.
Because we’re experts in everything from publisher policy to DFP set-up and trafficking, you can be confident that we do things properly and you have extra support if you ever need it. Working with us you also benefit from:
- Benefit from our relationships with some of the best demand partners in the world, for fast access to quality demand
- Direct access to your own Google-Certified account manager
- We’ll handle the DFP changes for you, including white-listing for premium features if needed
- Fast, efficient, always on-time payments (in GBP, EUR or USD)
- Intuitive reporting through our exclusive publisher dashboard
- Expert technical and policy support
- Monthly review and best-practice sharing
- We work on a revenue share basis, earning a percentage only on the revenue we generate for you
Is Header Bidding for DFP right for you?
Header Bidding for DFP is a great solution that is bringing impressive revenue gains for a wide range of publishers. To see if it if right for you answer the three questions below:
- Do you have a quality website with “Google-safe” content and traffic?
- Do you have your own DFP account and use that to serve ads?
- Do you also sell ads directly or have long standing deals being trafficked through DFP?
If you answered “Yes” to all three then you might be a perfect match for Header Bidding for DFP. Otherwise you might be a better match for one of our other products. Contact us using the form below to find out more, or hit Chat if we are online.