One of the great advantages of marketing online is that you have access to more detailed and accurate performance data. Accurate measurement, through tools such as Google Analytics, allows you not only to understand what marketing to repeat, but also to tune your campaigns to perform better. One of the easiest ways to improve the […]
OKO Team Day : Forest Segway
It’s not every team that would turn up at work on 9am on a grey; miserable Sunday without really knowing why they were there, but that is exactly what happened this Sunday at OKO HQ. I’d been planning a team day for a while as a thank you for all the hard work everyone has […]
We’re Changing
Today is a very big day for us. We’ve been working under some variation of the Brit-net name since June 1997 and as Brit-net Internet Marketing Ltd since 1999, but that ends of now. As of this week we are OKO Digital – or Just OKO to our friends. This final quarter of 2013 is […]
Password security for human beings
It’s a curse of the modern world that so much of our lives are secured by passwords. If you use the same one for everything, or switch between a few tried and tested favourites, then you don’t really have much in the way of security at all. If you are an online business then you […]
Where have all the keywords gone?
Website owners who have been keeping an eye on their Analytics data this week might have been surprised to see a sudden upturn in the number of organic searches showing as (not provided). The proportion of (not provided) searches has been steadily rising since it was introduced in 2011, but it has become all-encompassing this […]
Why websites need to be updated
10 years. That is our current record for the longest time an active website went between its original launch and having any sort of significant update. The site was launched in 2000 and clung on for just over a decade without having any real work done to it. Despite a maintenance schedule that was close […]
