Why should I bother with Social Sites? We all know that social media sites are key to growing your business. It’s important to understand that this is not a passing fad, there are vast amounts of people signing up to new accounts each day all of which can be targeted and will appreciate your brands […]
10 Common AdSense Pitfalls
The road to AdSense success may or may not be paved with gold, but it definitely has a few pitfalls to catch out the unwary traveller. Here are 10 of the most common AdSense pitfalls that I’ve encountered in my 10 year AdSense career: 1. Ignoring policy information Who actually reads terms and conditions? As an […]
AdSense Referrers – How to spot the bad guys
In a recent Google+ thread several publishers were discussing unusual traffic patterns coming from a particular referring domain and expressing concern that these could be generating invalid clicks. Understanding such risks is a vital part of the job of any AdSense publisher. It is the publisher’s responsibility to spot and tackle unusual click activity. This […]
The anatomy of a successful AdSense website
As part of the AdSense 10th anniversary celebrations, Google published 16 AdSense success stories on their website. Each of these stories represented one website that has succeeded with the benefit of AdSense. Whilst these may not be the world’s top earning AdSense sites, they are all sites that have done well. Most are also run […]
How seriously should I take the AdSense Scorecard?
Google introduced AdSense Scorecards in June last year as a way to communicate key optimisation opportunities to publishers. 10 months on, opinion over the Scorecard is still divided. For some the “quest for fifteen blue dots” has brought improved revenue, for others those same dots have just been a distraction. A reminder – what are […]
Have you checked your AdSense Active View performance yet?
Google made an important change to AdSense publisher accounts last week, yet it is a change that seems to have gone almost unnoticed by publishers. Performance reports now have two new metrics available: Active View Measurable and Active View Viewable. These can be found by selecting the ‘matched requests’ option under columns. What is Active […]
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