OKO has recently finished working on our new and improved page speed tool. This resource has evolved from simply a page speed tool to a new Google Ad Manager (GAM) speed tester.
What’s the GAM speed tester for?
Not all publishers have the ability to see if their site is performing well. This free resource can be used to see if there are areas of a site that can be improved upon in order to increase on page performance on Google Ad Manager tags.
Why use the GAM speed tester it?
This tool gives insight into when and how quickly your content and ads are loading on the page. By using this tool, publishers can easily see if there is a way to optimize the load times of their Ad Manager tags in order to better their page performance.
How does it work?
Input your domain and the GAM Speed Tester will perform tests that measure to the millisecond how long it takes for your page to post content and ads after the initial request. The GAM Speed Tester will also measure your content to ad ratio, as well as look at exactly what scripts are called before an ad request is registered.
Features to note:
The timeline shows in Milliseconds the time taken from page request to page load.
First byte: measuring the responsiveness of a web server or network device.
Ad Manager requested: the time at which gpt.js was requested.
Ad Manager Loaded: when the script finished being received.
First paint: when the first render on a page is completed, this can be any render.
Contentful paint: time at which the first piece content on the page is viewable by the user.
DOM Loaded: when the DOM (Document Object Model) has loaded, this means the entire document, or all content on a page, has been loaded on screen.
Onload: the page has fully loaded, usually fired from within the body of the page’s HTML once the DOM has been loaded fully.
On the top row of your GAM Speed Test report, you will be presented with headline information including your overall score:
PageSpeed score – using Google’s PageSpeed Insights, we attribute a score to your site performance based.
Content Painted – how long it takes for content to show on your page.
GAM Requested – how long it takes for an ad to be requested from GAM.
The bottom row of your results shows the results of a test for the ratio between content and adverts on the chosen URL:
Pagesize – is the total file size of your page with ads showing.
Pagesize (AdBlock) – total file size of your page with no ads showing.
Ad Load – pie chart and percentage showing the number of ads in comparison to the content on the page.
GAM speed test also lists the number of scripts that are loaded before GAM, helping publishers to optimize their load times.
We have also listed a few handy tips for publishers at the bottom of their report which should help to maximise their results.