What is Invalid User Activity (IVA)? According to Google, Invalid User Activity occurs when a real person interacts with an ad but not out of genuine interest. These deceptive interactions can often artificially inflate an advertiser’s costs and publisher’s earnings. Some invalid activity is unintentional, such as when a user attempts to click a link […]
How to create Native Ads in Google Ad Manager and get them live on site
In this guide, we’ll be showing you step-by-step how to create native ads and how to get the ads live on site. As you’ll no doubt be aware, component-based ads are beneficial for many reasons; they’re highly engaging, eminently suited to mobile display and they hold the potential for greater reach. The whole purpose of implementing a […]
The OKO guide to Publisher Ads Audits for Lighthouse
Publisher Ad Audits is a series of tests that can be run on any page that runs Google Ad Manager using the GPT tag. The tools is part of Google’s Lighthouse performance testing tool, which has replaced the old pagespeed tests, and gives a host of publisher-specific information. Publisher Ad Audits gives us a host […]
Ad Viewability : An OKO Deep Dive
Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. A 1% increase in ad viewability leads to an average 2% increase in CPM, giving publishers a valuable and measurable incentive to […]
13 Google AdSense Facts and Statistics
AdSense is Google’s flagship monetisation product, offering a turn-key way for websites of all sizes to begin to earn money from ads. Its simplicity has positioned it as the most widely used publisher monetization model. As such, we have created a list of 13 surprising AdSense facts that you probably didn’t know about. AdSense launched […]
Video Advertising: A Guide to Video Ad Types and Formats
In recent years, video advertising has become a dominant force in the digital advertising ecosystem, with 87% of businesses leveraging video content into their marketing strategy in 2019. The term ‘video advertising’ encompasses not only online display advertisements which contain video, but also ads in formats other than video that are shown within or around […]
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