What is Ad Blindness? Humans have a natural ability to filter out any unnecessary pieces of information, whilst retaining and processing worthwhile information. Ad Blindness is the behaviour exhibited by users on the web who subconsciously or intentionally become blind and ignorant to page elements that they recognize as online ads. Ad blindness occurs when […]
A Guide to Google Ad Manager Report Metrics
Google Ad Manager’s reporting functionality is undoubtedly powerful – the sheer number of metrics on offer can be overwhelming. Over time, publishers tend to find their own group of core metrics to focus on, but there are a few report metrics that are most commonly used and useful to understand. We’ve split the core metrics […]
Common Video Ad Violations
The high CPMs and opportunity to increase inventory mean that Video advertising is a central part of many website publishers monetization strategies. Whilst the rewards can be solid, there are risks too. Google policy around video advertising is necessarily strict and there are common pitfalls that can cause policy issues for unsuspecting publishers. Below are […]
Less haste, more speed. Why publishers should stop looking at load times
When looking to improve page performance, many publishers look firstly at reducing the loading time of their page. It seems logical – faster loading pages equals happier users? The truth is that load times are no longer a great measure of how users perceive load time and there are now far better ways to measure […]
Deductions in AdSense
Deductions are always a hot topic of discussion amongst AdSense publishers, as no one likes to feel that money is being taken from them. It’s a topic that also seems to be getting even more attention than usual since the fourth quarter of 2019, when Google appeared to put new measures in place to identify […]
Google AdSense FAQ
We’ve put together the following Google AdSense FAQ to help answer publishers’ commonly asked questions about AdSense. What is Google AdSense? Launched in 2003, AdSense is one of Google’s flagship monetization product. AdSense enables digital publishers to monetize their content by serving targeted ads to their audience. Publishers then earn revenue each time an ad […]
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