NEW YORK, NY – [12/14/2023] — OKO Digital, Google Certified Publisher Partner (GCPP) for CTV, announced this week a new partnership with Loop Media Inc., the Burbank, CA-based provider of Loop®TV, a leading streaming TV platform for businesses. The partnership aligns two rapidly growing innovators in the CTV and DOOH industry, opening the door to […]
Google ad manager vs ad manager 360 – full comparison
6 Ways Publishers Tank Their Mobile Revenue
The proportion of users accessing websites through mobile devices has been climbing steadily since WAP was (thankfully) abandoned and web-enabled phones became the norm. The tipping point of mobile traffic outweighing desktop has been reached in most regions, and more publishers now find themselves running mobile-first websites and facing the challenges this brings. Key amongst […]
Understanding the Google Unreliable and Harmful Claims Policy
The harm caused by misinformation on the web has become a hot topic in recent years. Much of the recent attention has been focused on social media, but the web undoubtedly plays a significant part in its spread. It’s no surprise then that online ads are coming under increasing scrutiny, both in terms of the […]
PPIDs : What are Google PPIDs and How You Should Use Them
Google recently announced that publishers now have new ways to activate first-party data through PPIDs – Publisher Provided Identifiers. They also stated that publishers might expect revenue uplifts of up to 15% on some traffic segments by using PPIDs, but shared very little information on how to implement or use PPIDs in a practical way. […]
AdSense Ad Serving Has Been Limited: What You Can Do
Ad serving limits are a common pain point amongst AdSense publishers. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Note: This article was originally […]
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