In August 2018, Index Exchange found themselves in the middle of an ad tech controversy, following the revelation that they had been engaging in bid caching for more than a year. The company claimed to have believed that the feature was standard procedure in the industry, however, rival exchanges argued otherwise. In this post, we’ll […]
Chrome now actively warning users of non-secure sites
It’s been on the cards for years, but the day has finally come that Google has started actively warning users whenever they are on a non-secure website. Google has been highlighting secure and non-secure sites in Chrome for some time, but with the latest update, the warning of non-secure sites is more prominent. Whereas previous […]
Reminder: It’s July and speed is more important than ever
As reported back in March, Google’s “Speed update” is being rolled out this month. With publisher sites having to deal with the extra (and not unsubstantial) load of ad serving, this is an important update for those sites relying on Google search for traffic. Google has penalised sites that load particularly slowly on desktop since […]
California follows Europe with Privacy Bill
Lawmakers in California have this week passed the California Privacy Bill to give residents of the state more control over the information businesses collect about them. The historic bill, passed on Thursday, has similarities to Europe’s GDPR legislation and is the first of its kind in the United States. The so-called California Consumer Privacy Act […]
Google says farewell to AdWords and DoubleClick
Google have announced that they are to retire the DoubleClick brand and streamline the presentation of their ad products. The announcement, made in New York, on Tuesday is essentially cosmetic and aims to bring the presentation of Google’s ad offerings more in line with the direction that the platform has been taking. AdWords to become […]
EU votes for “disastrous” copyright bill. Article 11 and Article 13 get approval
Not content with plastering the internet with annoying GDPR pop-ups, the European Parliament is pushing forward with further measures to disrupt the Internet. On June 20th a committee of MEPs voted to accept major changes to European copyright law that many critics claim will “End the internet as we know it”. The changes concern two […]
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