If you use Google Ad Manager, then you may have come across this notification reminding you to comply with the Better Ads Standards: “Will the Global Betters Ads Standards impact you? Starting July 9, Chrome support for the Better Ads Standards expand globally. This may cause your ads to be filtered on Chrome browsers if […]
Amazon successfully wins bid for Sizmek’s ad serving technology
On May 31st, Amazon confirmed that they had agreed to acquire Sizmek’s Ad Server and Dynamic Creative Optimization (DCO) platform. This agreement concluded months of speculation following Sizmek declaring bankruptcy in March and selling off their demand-side platform in April. The retail giant rationalised their decision by explaining that the two companies have a similar […]
German organisation Ad Alliance unites with publisher Media Impact to compete against digital giants
Four of Germany’s biggest publishing groups are joining forces to compete with the market power of tech platforms, such as Facebook, Google and Amazon. RTL Group, Gruner+Jahr and Media Impact, which is the joint marketing organisation of Axel Springer and Funke Mediengruppe, are pooling together their inventory to sell across titles. The media companies will […]
Chrome announces anti tracking measures
Google annual developer conference, Google IO, was held in Mountain View last week. Amongst the headlines of hardware releases and software product changes was an announcement of privacy changes to Chrome that could have a very significant impact for web publishers and digital advertising as a whole. At the heart of the changes is a […]
Sizmek files for Chapter 11. What it means for publishers
Publishers around the web have been left in the dark about their revenues after independent AdTech service Sizmek files for Chapter 11 protection with the U.S. Bankruptcy Court for the Southern District of New York. Sizmek are major buyers across exchanges and owed a reported $172 million to the ecosystem when they filed for protection. […]
Would Google really block 3rd party tracking?
Could Google be about to follow Safari and Firefox and add their own Cookie Blocking solution to Chrome? Until recently, most industry pundits would have baulked at Google blocking the cookies that feed the advertising eco-system. Google is, after-all, the worlds biggest advertising company. Thanks to an article published in AdWeek (paywalled link) last month, […]
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