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Analysis

Ad Publishing Landscape . 24th August 2018

Digital advertising deal types explained

Digital Advertising Deal Types

Programmatic advertising can be a confusing area to work in. It’s a fast changing space with  an ever growing list of buzzwords and acronyms that overlap and are often poorly defined. Even the meaning of the term “programmatic” itself is often used to mean different things. Those new to the world of digital advertising, and […]

Ad Publishing Landscape, Privacy and GDPR . 7th June 2018

How the world’s busiest websites tackle GDPR consent

Gdpr Consent

Confusion around GDPR has led many website owners to make the decision to wait and see how other websites tackle it before committing to their own solution. User consent is an area of particular concern for many websites, with a myriad of approaches and solutions being used around the web.  Hoping to find some form […]

Ad Optimisation, Google Ad Manager, Header Bidding . 4th June 2018

Exchange Bidding vs Header Bidding

exchange bidding vs header bidding

Header Bidding adoption has swept through the publisher industry over the last few years, giving publishers an effective way of boosting revenue without adding additional inventory. In response to the rise of Header Bidding, Google introduced Exchange Bidding, or EBDA – Exchange Bidding via Dynamic Allocation. On the surface the two solutions looks similar: Both […]

Ad Publishing Landscape, AdSense . 19th December 2017

Why do ad revenues drop in January?

Ad revenue downturn

Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs and traffic January than at any other time of the year and this can come as a shock after the highs of the December holiday season. Note: This article was originally posted on 9th […]

Ad Publishing Landscape . 18th December 2017

What do publishers have to fear over Net Neutrality Rollback?

Net Neutrality

Last week, in the US, the Federal Communications Commission voted to repeat legislation that protects the neutrality of access to the Internet. Although the fight for Net Neutrality continues, this is a worrying development for independent web publishers, and not just those in the USA. A (very) brief explanation of Net Neutrality Net Neutrality means […]

Ad Optimisation, AdSense . 22nd September 2017

How “guaranteed to beat AdSense” might earn you less than you think

guaranteed to beat AdSense

Most successful AdSense publishers will have, at some point, been approached by an ad network that guarantees to beat AdSense. The pitch is simple and sounds almost too good to be true: “Switch your AdSense code for our code and we’ll pay you more than AdSense. If we can’t do that for any ad impression […]

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