Programmatic advertising can be a confusing area to work in. It’s a fast changing space with an ever growing list of buzzwords and acronyms that overlap and are often poorly defined. Even the meaning of the term “programmatic” itself is often used to mean different things. Those new to the world of digital advertising, and […]
How the world’s busiest websites tackle GDPR consent
Confusion around GDPR has led many website owners to make the decision to wait and see how other websites tackle it before committing to their own solution. User consent is an area of particular concern for many websites, with a myriad of approaches and solutions being used around the web. Hoping to find some form […]
Exchange Bidding vs Header Bidding
Header Bidding adoption has swept through the publisher industry over the last few years, giving publishers an effective way of boosting revenue without adding additional inventory. In response to the rise of Header Bidding, Google introduced Exchange Bidding, or EBDA – Exchange Bidding via Dynamic Allocation. On the surface the two solutions looks similar: Both […]
Why do ad revenues drop in January?
Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs and traffic January than at any other time of the year and this can come as a shock after the highs of the December holiday season. Note: This article was originally posted on 9th […]
What do publishers have to fear over Net Neutrality Rollback?
Last week, in the US, the Federal Communications Commission voted to repeat legislation that protects the neutrality of access to the Internet. Although the fight for Net Neutrality continues, this is a worrying development for independent web publishers, and not just those in the USA. A (very) brief explanation of Net Neutrality Net Neutrality means […]
How “guaranteed to beat AdSense” might earn you less than you think
Most successful AdSense publishers will have, at some point, been approached by an ad network that guarantees to beat AdSense. The pitch is simple and sounds almost too good to be true: “Switch your AdSense code for our code and we’ll pay you more than AdSense. If we can’t do that for any ad impression […]