Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs and traffic January than at any other time of the year and this can come as a shock after the highs of the December holiday season. Note: This article was originally posted on 9th […]
What do publishers have to fear over Net Neutrality Rollback?
Last week, in the US, the Federal Communications Commission voted to repeat legislation that protects the neutrality of access to the Internet. Although the fight for Net Neutrality continues, this is a worrying development for independent web publishers, and not just those in the USA. A (very) brief explanation of Net Neutrality Net Neutrality means […]
How “guaranteed to beat AdSense” might earn you less than you think
Most successful AdSense publishers will have, at some point, been approached by an ad network that guarantees to beat AdSense. The pitch is simple and sounds almost too good to be true: “Switch your AdSense code for our code and we’ll pay you more than AdSense. If we can’t do that for any ad impression […]
Why do CPMs drop suddenly every quarter?
Anyone who runs an ad-funded website soon becomes aware of how CPMs are far from static. Sudden changes in rates can be a sign of a problem, but there are also regular patterns that impact CPM rates and are beyond the control of publishers. Knowing the broader patterns of demand allows publishers to better understand […]
Has the time come for publishers to switch to https?
The last few years have seen a lot of encouragement for website owners to deliver their sites via https, yet many ad funded websites are still to make the change. Few people would deny that serving website securely via https is a good thing, but concerns over lost revenue mean that it is a project […]
When does a $2 CPM beat a $4 CPM?
Publishers are used to dealing in CPMs. They’re a convenient way to compare rates and an easy metric to work with. However, they are only useful when making true like for like comparisons – something that is easy to exploit. We love transparency here at OKO. We know that our approach works and encourage publishers […]