TV is full of “will-they-won’t-they” romances. You’ve certainly encountered it: two characters with a lot of chemistry keep flirting, maybe getting together and breaking up again, perpetually dancing around the idea of a “happily ever after.” Sam and Diane on Cheers, Ryan and Marissa on The O.C., Maddie and David on Moonlighting—these shows often draw […]
Navigating the Ad Blocker Dilemma: 6 Strategies for Publishers
In the digital world, staying ahead of the curve can feel like an arms race. Hackers develop better technologies, so users develop better authentication. Hardware companies develop more robust computers, so software developers invent programs that eat up more resources. But one of the biggest digital arms races these days is happening in adtech, where […]
Advanced Features and Tools in Google AdX
Google AdX features useful tools that help manage and optimize campaigns. In this blog post, we explain some of the useful functions of this powerhouse platform. For most businesses, the average spend on Pay-Per-Click (PPC) ads is around $100 to $10,000 per month. That’s a pretty wide spectrum, even before you start considering money spent […]
Setting Up Google AdX: A Step-by-Step Guide
Google’s most-premium ad exchange, AdX is where the money is at for publishers. But how do you get past the velvet rope? Here’s how: We’ve all grown familiar with the sight of dying shopping malls. Once a crossroads of commerce and activity, many malls now sit empty, save for the occasional Spirit Halloween store or […]
5 Advanced Monetization Strategies for Online Publishers
So, you’ve got ads running on your website, but you’re ready to take things to the next level. Here are five ways to kick your revenue up a notch. “Sucking at something is the first step towards being sorta good at something.” – Jake the Dog, Adventure Time Most things we do can be separated […]
CTV Advertising In Election Years — What To Know
2024’s election is a huge boon for digital advertisers: and for many CTV publishers, it may be their first time diving in. In this blog post, we explain what you need to know to get the most out of this. Every four years, American publishers are handed a huge gift, a big burlap sack with […]
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