Google provides publishers with a complete suite of publisher tools that are designed to help you get the most out of your website. This ranges from publisher tools that help you to monetise your content to tools that help you measure and improve the performance of your website. In this guide, we’ll give a quick […]
Last June, Google told publishers that it would no longer monetize users that reject the consent to store and access information on a device. As a result, Google promised the imminent arrival of Limited Ads which allows publishers to monetize users without the need for consent. At last, Limited Ads have been launched following its […]
Dolly BagnallDolly joined the OKO team in early 2019 and certified to Google Certified Publishing Partner status. Dolly manages publisher communication and learning at OKO.
Google’s ad format offering has continued to expand in the face of users’ evergrowing banner blindness. This means that there are now more ad formats than ever for publishers to choose from, which maximizes chances of delivering the most impactful ad to your audience. Matching the right ad formats to the right audience will create […]
It is inevitable that at some point, publishers of ad-funded websites will come across an ad on their website that does not meet their quality expectations. Low-quality ads have been around ever since the online advertising industry kicked off in 1994, and they’re problematic because they expose users to ad content that is either irrelevant, […]
The deadline for the IAB’s Transparency and Consent Framework (TCF) v2.0 was on August 15, 2020 which means that Google now fully supports the Framework. Many publishers that use Google Ad Manager are experiencing integration issues and as such are receiving error messages about their setup. In this article, we aim to help publishers find […]