Unfilled impressions are ad requests for which Ad Manager was not able to serve a line item. Ad Manager Help describes unfilled impressions as a ‘red alert’ to lost revenue, but this can be misleading, as they can be equally indicative of set-up issues. Genuine unfilled impressions can be expensive. Therefore, understanding when these impressions […]
The Mozilla Foundation, the people behind the Firefox browser have been teasing the internet with what sounds a lot like the reinvention of Google Contribute – The “pay to see less ads” service that morphed into Funding Choices. The tease/announcement came as part of a build up to a subscription-based version of Firefox that is […]
When running a website, one consideration that publishers have to make to ensure a good user experience is their users’ browser choice. Few though take time to consider how a user’s choice of browser influences the ad revenue they are likely to generate. The results from our data indicate a significant variance in revenue generated […]
There is a lot of talk in online advertising about First Price and Second Price auctions. The difference between the two is simple, but there is more to know about the two auction formats than just understanding the mechanics. Given that almost half of all digital advertising buyers and sellers don’t understand the difference between […]
It’s not often that publishers are given a way to increase ad revenue without any significant drawback, so it is no surprise that Google Exchange Bidding is a popular choice for those who can get access. The ability to open up new demand channels and increase auction win prices without on-site change or increased latency […]
Mat BennettMat has been supporting content creators on the web since 1996. As Co-founder of OKO Digital, Mat became the first person in the UK qualified to AdSense partner status and repeated this first with Google Certified Publishing Partner programme.