The Transparency and Consent Framework was the programmatic advertising industry’s response to privacy laws, such as GDPR, that stipulate that informed consent is needed before processing a user’s personal information. TCF powers most of the “advertising preferences” pop-ups that you see around the web, helping the industry satisfy the conflicting needs of lawmakers, advertisers, publishers […]
What web publishers can do to mitigate the impact of COVID-19
Businesses that rely on ad revenue are experiencing tough times at the moment, but web publishers are not completely helpless in the face of the current crisis. Rather than focusing on measuring the impact, we wanted to share some of the tactics that our web publishers are using to not just survive, but thrive in […]
How AdSense publishers can deal with ‘new’ Bitcoin extortion threats
A ‘new’ extortion scam seemingly targeting AdSense users has been widely discussed in publisher circles this month after being reported on in the much-respected KrebsOnSecurity blog. The scam seems to be a new take on the ever-popular Bitcoin extortion scam emails, with the threat now being to click-bomb a publisher’s site and get them banned […]
Private Marketplace Deals (PMPs): The Essential Guide
Online advertising is a notoriously difficult landscape to navigate, thanks in part to the number of buzzwords and acronyms in use. In this post, we’ll unravel one of those: PMPs, or Private Marketplace deals. PMPs offer publishers a way to secure potentially higher bids from a select group of advertisers, so are well worth being […]
What are Web Cookies? Everything you need to know
What are web cookies? A web cookie, also known as an internet cookie or a browser cookie, is a text file that contains information that the website needs to store relating to a particular visit or visitor. The file is stored on the user’s machine, can be deleted by the user, and can only be […]
The Pros and Cons of Header Bidding
Header Bidding started exploding in popularity in 2015 and has quickly become the preferred ad serving approach for publishers keen to earn more from their ad inventory. The rate of adoption of Header Bidding says a lot about how effective it is at driving revenue gains, but nothing is perfect. Like anything in business, there […]
