August 2020 Back in May 2019, Google announced its new ‘heavy ad intervention’ feature which aimed to block ads that consume a disproportionate amount of resources and negatively impact the user experience. To reiterate, ads are considered as ‘heavy’ if a user has not interacted with it and it meets any of the following criteria: […]
Is Google planning to refresh AdX in view?
Many publishers using Google’s Ad Exchange will have noticed some unexpected results on July 8th 2020 and recorded disappointing revenue for the day. Whilst fluctuations are never unexpected (especially given the state of the advertising market in 2020), significant changes are always worth investigating. In some cases, those investigations give tantalising insights, like in this […]
TCF 2.0 is coming (fast). What publishers need to do now
The Transparency and Consent Framework was the programmatic advertising industry’s response to privacy laws, such as GDPR, that stipulate that informed consent is needed before processing a user’s personal information. TCF powers most of the “advertising preferences” pop-ups that you see around the web, helping the industry satisfy the conflicting needs of lawmakers, advertisers, publishers […]
What web publishers can do to mitigate the impact of COVID-19
Businesses that rely on ad revenue are experiencing tough times at the moment, but web publishers are not completely helpless in the face of the current crisis. Rather than focusing on measuring the impact, we wanted to share some of the tactics that our web publishers are using to not just survive, but thrive in […]
How AdSense publishers can deal with ‘new’ Bitcoin extortion threats
A ‘new’ extortion scam seemingly targeting AdSense users has been widely discussed in publisher circles this month after being reported on in the much-respected KrebsOnSecurity blog. The scam seems to be a new take on the ever-popular Bitcoin extortion scam emails, with the threat now being to click-bomb a publisher’s site and get them banned […]
Private Marketplace Deals (PMPs): The Essential Guide
Online advertising is a notoriously difficult landscape to navigate, thanks in part to the number of buzzwords and acronyms in use. In this post, we’ll unravel one of those: PMPs, or Private Marketplace deals. PMPs offer publishers a way to secure potentially higher bids from a select group of advertisers, so are well worth being […]
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