A ‘new’ extortion scam seemingly targeting AdSense users has been widely discussed in publisher circles this month after being reported on in the much-respected KrebsOnSecurity blog. The scam seems to be a new take on the ever-popular Bitcoin extortion scam emails, with the threat now being to click-bomb a publisher’s site and get them banned […]
Private Marketplace Deals (PMPs): The Essential Guide
Online advertising is a notoriously difficult landscape to navigate, thanks in part to the number of buzzwords and acronyms in use. In this post, we’ll unravel one of those: PMPs, or Private Marketplace deals. PMPs offer publishers a way to secure potentially higher bids from a select group of advertisers, so are well worth being […]
What are Web Cookies? Everything you need to know
What are web cookies? A web cookie, also known as an internet cookie or a browser cookie, is a text file that contains information that the website needs to store relating to a particular visit or visitor. The file is stored on the user’s machine, can be deleted by the user, and can only be […]
The Pros and Cons of Header Bidding
Header Bidding started exploding in popularity in 2015 and has quickly become the preferred ad serving approach for publishers keen to earn more from their ad inventory. The rate of adoption of Header Bidding says a lot about how effective it is at driving revenue gains, but nothing is perfect. Like anything in business, there […]
ads.txt – What is ads.txt? How to implement for AdSense and others
What is ads.txt? Authorised Digital Sellers, or Ads.txt, is the digital advertising industries initiative to clean up digital advertising and bring transparency to advertising. Although this has almost immediate impact on publishers, including those just using AdSense, many publishers are still unaware of it. The initiative came about in the wake of a number of […]
The OKO guide to Publisher Ads Audits for Lighthouse
Publisher Ad Audits is a series of tests that can be run on any page that runs Google Ad Manager using the GPT tag. The tools is part of Google’s Lighthouse performance testing tool, which has replaced the old pagespeed tests, and gives a host of publisher-specific information. Publisher Ad Audits gives us a host […]
