Open your mobile app inventory up to a world of bidders by partnering with OKO for your in-app advertising. We combine the scale of the DoubleClick Ad Exchange with additional demand through server to server Exchange Bidding, getting you the best bid price without the complexity or latency of in-app header bidding or DFP mediation.
Why AdX for app monetisation?
Google’s DoubleClick Ad Exchange (AdX) is the world’s largest marketplace for digital advertising. It combines millions of campaigns from Google’s own network (including AdMob) and others to maximise competition for every impression you app can generate. Backed by Google’s proven technology stack, AdX provides near 100% fill, great rates and unrivalled reliability through a single ads SDK.
How Exchange Bidding makes this better
Exchange Bidding (EBDA) is Google’s server to server bidding solution that allows additional yield partners to compete on dynamic allocation alongside the Ad Exchange. Because Exchange Bidding takes place on Google’s servers it is near-instant uses the existing Google ads SDK and doesn’t require the app to call each partner individually. The result is more demand without complexity or latency.
Why work with OKO for in-app advertising?
OKO can provide you fuss-free access to top quality demand and technologies such as Exchange Bidding. We back that up with fast, responsive support and reliable payments. We’re Google Certified Publishing Partners, so you can be assured you are working with knowledgeable and reliable partners, trusted by Google as experts in their monetisation solutions.