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Trusted by top publishers, brands, and agencies

Our Story

The name OKO has a long association with expertise in ad monetization. Founded in 1996, OKO started as a UK-based family company lending its expertise to website owners around the globe. In 2013 we became the first UK company certified by Google as AdSense Partner. Three years later we repeated this UK first when we were awarded Google Certified Publishing Partner status.

OKO was acquired by Insticator Inc in 2021. OKO lives on as the company’s monetization product and in the mindset of delivering effective, dependable monetization services to websites and apps.

Meet OurExceptional Team

Zack Dugow

Zack Dugow

Founder & CEO

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Kevin Lange

Kevin Lange

SVP, General Manager

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Troy Riso

Troy Riso

Director of Engineering

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Igor Svoroba

Igor Svoroba

Director of Ad Operations

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Joe Cohen

Joe Cohen

Director of Publisher Partnerships

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Girish Ahuja

Girish Ahuja

Director of Finance

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Sam Pelton

Sam Pelton

Director of People

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Utkarsh Puri

Utkarsh Puri

Director of Publisher Success & Sales

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“This move marks a significant step forward, ensuring we have the premium demand to keep up with our rapidly growing network of in-venue screens.”

Liam McCallum

Co-Founder & Chief Product Officer, Loop Media

“Collaborating with OKO has been a rewarding experience. Their unwavering commitment to excellence, solutions, and proactive support have optimized our ad business, and fostered a growth-driven partnership. OKO’s ability to adapt to dynamically evolving industry trends and their dedication to mutual success make them a great partner.”

Ivy Lin

Advertising Yield Associate, Ads Branding for ODK Media

“Collaborating with OKO has been a positive experience for Aditude. The Insticator team has consistently demonstrated a deep understanding of our goals and a commitment to delivering innovative solutions that drive revenue and engagement. Their Demand Marketplace has enabled us to access premium demand sources and maximize value for our publishers. Working with Zack and the Insticator team has been nothing short of exceptional, and their dedication to our success is truly commendable.”

Jared Siegal

CEO of Aditude

“Being with the OKO platform has been great! We have seen an update of 50% compared to Google ads, and the website is faster and the ads layout is better. We are very happy with OKO’s performance.”

Dan Kingerski

President of National Hockey Now

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