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As a web publisher, you are likely looking forward to spending your time promoting your passions and developing clout within your niche while earning profits from your site. In order to achieve those goals through website monetization, it’s important to establish a system for building an audience, driving up traffic, and earning key ad impressions without sacrificing the integrity of your brand.
But this can keep you away from the tasks you enjoy and busy your schedule with increasingly technical demands. Instead of handling everything as a solo venture, it might be a good idea to partner with web monetization experts who can handle this demand for you.
The most efficient way to hit the ground running and garner success right off the bat is to work with a Google Certified Publishing Partner who offers a fully managed web monetization plan. Not only can digital ad experts ensure that you win the best bids and drive growth that is important to you, but they can also assist you with the more technical parts of web monetization, which frees up your time to work on the things you love most.
A good Google Certified Publishing Partner should help you with development, ad operations, and demand partner management while you can work on additional business operations. Below, we will talk about some of the best Google Certified Publishing Partners on the market today, give you a Google Certified Partners list, and go over some Google Partner requirements to help you find out what partner will provide the perfect solution for you.
What Do Google Certified Publishing Partners Do?
A Google Certified Publishing Partner is someone who has been officially certified by Google as an organization with top expertise in web monetization. Those who are selected to be Google Certified Publishing Partners gain access to the world’s best and most exclusive tools, products, and customized solutions to help publishers achieve programmatic success.
Currently, over 50,000 publishers are able to access the innovative services developed by Google Certified Publishing Partners. This includes, but is not limited to, tools and solutions such as:
- Web monetization and associated tools that help publishers earn higher profits
- Google Ad Manager, AdMob, and AdSense as just a few of the many accessible tools available to publishers partnering with a GCPP
- Focused monetization support for specific areas such as mobile ads, app advertising, video ads, and other customized formats
- User acquisition services to help publishers increase traffic and ad engagement
- Full management of your ad inventory, bidding and buying, and other content needs
- Additional products that are customized to suit the needs of your website while contributing to the potential for growth
It is easy to find out which ad management companies and platforms are Google Certified Publishing Partners. Just look for the GCPP official badge on the website of your preferred management solution and feel free to ask about the exclusive services and tools they can provide.
Why Publishers Need a GCPP to Drive Monetization Success
Google employees are industry leaders in purporting web monetization knowledge, innovating new strategies and techniques to make programmatic success a breeze. According to Google, these trusted experts can help “with everything from growing your ad revenue to strategizing across many areas including setup, optimization, and maintenance”. Google assigns its own experts to be lifelong partners of every individual publisher, putting their own time and care into building up the success of the business.
After partnering with an individual expert, Google Certified Publishing Partner platforms will curate a custom solution including integral services like:
- Constant content moderation
- Ad customization
- Full ad management including implementation, testing, and metrics
- Web and mobile app monetization
- Video and interactive ad monetization solutions
- Strategization for user acquisition, engagement, and re-engagement
The best Google Certified Publishing Partner has completed the list of Google partner requirements, which asks organizations to prove their expertise in a number of technical areas. After a careful vetting process and the passing of exams, the organization will be given a partner certificate by Google alongside an official badge that they can use on their site.
Google Certified Partners List: Find the Right GCPP for You
Google provides its own Google Certified Partners list to help individual publishers hone in on a fine selection of experts that can help you drive up success across all of your platforms. Here at OKO, we have narrowed down the list even further to include three of the best Google Certified Publishing Partner Program participants that can help you monetize and build up every part of your publishing site.
1. OKO
OKO offers a full-service ad management platform with a number of key features to help you grow your business the right way. We offer the normal range of exclusive services and tools that you’ll find with any GCPP, plus the added benefit of being a Google AdX Partner. This allows us to grant you access to the Google Ad Exchange, the best and biggest platform for all of your ad management needs.
With over 25 years of experience boosting businesses online through ad and app monetization, OKO knows what it takes to help publishers remain on top. Our services are vast but transparent, telling you exactly what kind of value you will earn by partnering with our professional services.
2. Publift
One of the most well-known monetization partners, Publift has been a Google Certified Publishing Partner for quite some time. As one of the most lauded GCPPs, Publift offers a wide variety of tools and services with a focus on ad placement and ad server assistance. By using advanced machine learning solutions and custom data analytics, Publift has grown to boast a 55% revenue boost on average per client since becoming a GCPP.
3. Sovrn
Another highly regarded revenue-boosting platform for publishers, Sovrn is a top dog in the GCPP world. Beyond offering customized tools, Sovrn also acts as a consultation service to help publishers find the best ways to optimize, secure, and distribute their monetization efforts. As an incredibly fast-growing business, Sovrn is on a mission to grow larger by acquiring other GCPPs and offering a mega service to a wide variety of publishers.
Learn More About OKO and the Google Certified Publishing Partner Program
When it comes to looking for the best Google Certified Publishing Partner, OKO is your number-one solution for any and all monetization efforts. We have walked with you, looking at what makes the partners on the market today, providing a Google Certified Partners list, as well as going over Google Partner requirements.
Whether you are looking to connect to the vast network of Google AdX for the first time or you need some professional assistance moderating constant content for your mobile and online spaces, our partnered Google experts are here to help. Get set up with a tailor-made, full ad management platform that uses exclusive first-party insights to drive monetization success. Learn more by contacting us online or by visiting one of our international offices today.
Interested in learning more? Learn about how to access Google’s Ad Exchange and the complexities of mobile ad fraud from our team of experts.
