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Like a lot of things, monetizing your website is easier with a partner. In this post, we showcase the highlights and benefits of working with OKO’s Demand Marketplace.
When you go to a car lot, they let you look at the car: kick the tires, pop the hood, read up on the Blue Book value. If you’re looking at renting an apartment or buying a house, you get to look through galleries of photos, read up on the history of the property, take a look at the lease.
The reasoning for this is pretty obvious: these are big-ticket items, and you want to be able to see what you’re getting into.
That’s why finding a solution for your online business needs can be so frustrating. Whether you’re trying to streamline performance, maximize your revenue, or increase engagement, everybody’s saying the same thing: “We’re the best.” The issue with that is, anybody can say that, and everybody does.
They’re not letting you take a look under the hood. And for an important item like services to support your business, getting to take a closer look at what’s on offer should be standard practice.
At OKO, we firmly believe that our Demand Marketplace is the best. But to back that up, we’re going to walk you through our Demand Marketplace right now — so you can see what you get when you work with us.
Read on:
Case Study: Maximizing Revenue: Insticator’s SSP is one of Aditude’s Top 5 Demand Partners
What IS A Demand Marketplace?
The modern online-advertising ecosystem is built around automated auctions. Unlike traditional auctions (or eBay), where human beings place escalating bids on what they want until a sale is made, the online ad-bid process happens in fractions of a second. Whether you’re auctioning off advertising space on your own site (the “supply”) or bidding to get your ad into that slot (the “demand”), these auctions happen primarily through online marketplaces.
The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding. Header bidding replaced earlier, less-efficient methods of collecting bids such as ad waterfalls.
Eventually, header bidding was improved upon with the prebid wrapper system, which streamlines your header bidding process and overall increases your chances of getting the highest-possible CPMs for your publisher inventory.
OKO’s Demand Marketplace is what we call our unified header bidding solution for publishers. The Demand Marketplace is a fully-managed solution for publishers looking to maximize their revenue in a simple, high-performance, hands-off kind of way. With Demand Marketplace, OKO handles the publisher side of programmatic bidding, and all the technical challenges that can present — allowing publishers an easy and reliable way to benefit from the revenue performance without technical challenges.
Why Do I Need A Demand Marketplace?
To start off, what’s not in question is whether you need header bidding. Header bidding is a vital part of any publisher’s ability to maximize ad revenue for their pages. Though other methods of generating ad revenue do still exist, they’re positively horse-and-buggy compared to the technological advances provided by the algorithmic real-time bidding provided by header bidding.
This method is better for everyone: for publishers it provides improved CPMs and fill rates for their inventory. For advertisers, it means increased reach, better inventory, and greater transparency. And for users, it often results in faster loading times when they go to visit your sites.
So now we’ve established that header bidding is definitely right for your business. Can you set up header bidding on your site on your own? Absolutely. But that’s doing it the hard way.
The guy microwaving a styrofoam cup of noodles and the Michelin-starred chef performing feats of molecular gastronomy in a top-tier kitchen are both technically cooking, but there are different levels involved. Setting up header bidding for your business doesn’t have much of a barrier to entry, but truly excelling and getting the most out of it takes effort and experience.
OKO’s Demand Marketplace is a fully-managed service — that is to say, the easy way. We’ll build and integrate a high-performance solution for your site and plug it straight into the world’s top exchanges, and handle the day-to-day maintenance for you.
The OKO Advantage
Obviously, the Web is full of ad exchanges, marketplaces, and partners. What makes OKO’s special?
The answer comes to you in the form of an internet-friendly, bulleted list.
- Plug-and-play Integration: easy to set up, giving you access to premium exchanges and SSPs in no time. We can work with your Ad Exchange account or ours.
- We’re A Trusted Partner: OKO is a Google Certified Publisher Partner (GCPP), meaning we’re vetted and trusted by the biggest brands — and can give you access to AdX, the exclusive end of Google’s ad exchanges. You can also access Rubicon Project, AppNexus, and IndexExchange through OKO.
- Fair Pricing: We work on a simple, transparent revenue share model. We only charge on the revenue that we manage, so if you bring your own Google demand then you only pay when we bring an incremental revenue gain. We pride ourselves on paying our publishers reliably, on-time, every time. Twenty-five years without a missed payment and counting.
- A History Of Innovation: OKO was founded in 1996 — in an era of short-lived startups, OKO’s longevity is a testament to our past, present, and future. We’re here today because of nearly 30 years of driving success for our clients. And clearly, we’re not going anywhere.
- Unique Access: OKO, is part of a network of companies that provide publishers in-house demand and private marketplace deals that aren’t available anywhere else. Our partnerships with Insticator, Balihoo, and COOL Media all give inroads that other partners can’t.
- Revenue Growth: Partners using the Demand Marketplace can anticipate increased revenue streams, backed by robust strategies, unique demand sources, and constant support from OKO’s team of experts.
- Constant Support: OKO maintains open lines of communication with our partners, with daily reporting and key metrics. We can optimize your data in whatever way you need. Furthermore, we provide continuous improvement with the ability to monetize large-volume sites with >10B monthly requests. We also take your feedback into account, staying aligned with your needs and preferences.
Final Thoughts
While this is just a test drive of what we offer through OKO’s Demand Marketplace, it’s a look that shows exactly what sets OKO apart. We’ve got the experience, the skills, and the technology to ramp up your monetization like crazy — and we have the case studies to prove it.
In short, if you’re ready to see what OKO’s Demand Marketplace can do for you, reach out to our team today. With three decades of experience driving revenue growth and monetization for our clients, we’ll put our records and service up against anyone.
