As ad-supported websites gain in popularity the need for an ad server grows. Set-up properly an ad-server will help you manage your direct sales and get the best price for your unsold impressions by serving the best demand partners. If Google advertising (through AdSense or DoubleClick Ad Exchange) is part of your mix then the logical choice for your ad server is DoubleClick for Publishers.
The Small Business version of DFP is a powerful ad-server that is available for free to any publisher with an AdSense account. Being free and so closely tied to Google’s monetization products, DFP is a great choice for many, but can present a steep learning curve.
If you want the benefits of an ad-server without the hassle of learning how to set one up properly OKO can help. As part of our publisher partnerships we help publishers get their own DFP account, set-it up for them and help them understand what needs doing day to day to run it for their business.