We provide Demand Marketplace

We handle the publisher side of programmatic bidding, allowing publishers an easy and reliable way to benefit from the revenue performance without technical challenges

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Trusted by top publishers, brands, and agencies

Our Services

Fast & Reliable Payments

Publisher funds are ring-fenced and we pride ourselves on paying our publishers reliably, on-time, every time. Twenty-five years without a missed payment and counting.

Access Top Demand

Working with OKO means getting access to the world’s leading demand from partners like Rubicon Project, AppNexus and IndexExchange.

Outstanding Support

Responsive, expert support means less chance of expensive downtime. Every customer-facing member of our team is certified by Google to GCPP standard and is dedicated to your success.

Streamlined Analytics

Monitored, measured, and personalized insights for success, with custom reports on all your revenue and engagement data.

Publisher funds are ring-fenced and we pride ourselves on paying our publishers reliably, on-time, every time. Twenty-five years without a missed payment and counting.

Working with OKO means getting access to the world’s leading demand from partners like Rubicon Project, AppNexus and IndexExchange.

Responsive, expert support means less chance of expensive downtime. Every customer-facing member of our team is certified by Google to GCPP standard and is dedicated to your success.

Monitored, measured, and personalized insights for success, with custom reports on all your revenue and engagement data.

What is Demand Marketplace?

These days, most ads are placed on publisher sites through a lightning-fast auction process happening behind the scenes. It’s a vital part of a publisher’s ability to maximize ad revenue for their pages. It’s not hard to begin, but it can be difficult to excel at without help and experience. Therefore it’s important to have a partner who can help set up the program correctly, and optimize your performance at regular intervals.

The basic solution to this problem is known as “header bidding,” and the leading header-bidding solution is known as a “prebid wrapper.” From header bidding to prebid wrappers to what comes next, OKO’s portfolio of Demand Marketplace solutions will help you maximize the value of your ad inventory.

Access The World’s Best Demand

Earn more by working with the world’s leading Ad Exchanges, Ad Networks and SSPs without the runaround. We get publishers access to premium demand that they cannot work directly with and act as a single, effective point of contact to ensure the best results from each.

Let Us Worry About The Technology

Don’t get bogged down in the complexities of the ad bid process. We’ve centralized services and streamlined everything so that you can focus on running your website while we fill every available impression with the highest bids. Publishers no longer need to be experts in prebid wrappers or header bidding, and have contacts in every SSP to enjoy the revenue benefits of a fairer header auction.

Fair Pricing

We work on a simple, transparent revenue share model. We only charge on the revenue that we manage, so if you bring your own Google demand then you only pay when we bring an incremental revenue gain.

Google Certified Expertise

With over 20 years of experience, OKO was the first UK company to be certified by Google as experts in website monetization. We’ll help with everything, from the technical set-up and performance monitoring to seeking opportunities to further optimize your ad revenue, freeing up your time to focus on creating great content.

“This move marks a significant step forward, ensuring we have the premium demand to keep up with our rapidly growing network of in-venue screens.”

Liam McCallum

Co-Founder & Chief Product Officer, Loop Media

“Collaborating with OKO has been a rewarding experience. Their unwavering commitment to excellence, solutions, and proactive support have optimized our ad business, and fostered a growth-driven partnership. OKO’s ability to adapt to dynamically evolving industry trends and their dedication to mutual success make them a great partner.”

Ivy Lin

Advertising Yield Associate, Ads Branding for ODK Media

“Collaborating with OKO has been a positive experience for Aditude. The Insticator team has consistently demonstrated a deep understanding of our goals and a commitment to delivering innovative solutions that drive revenue and engagement. Their Demand Marketplace has enabled us to access premium demand sources and maximize value for our publishers. Working with Zack and the Insticator team has been nothing short of exceptional, and their dedication to our success is truly commendable.”

Jared Siegal

CEO of Aditude

“Being with the OKO platform has been great! We have seen an update of 50% compared to Google ads, and the website is faster and the ads layout is better. We are very happy with OKO’s performance.”

Dan Kingerski

President of National Hockey Now

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