Eagle eyed AdSense publishers have been calling in this week as a result of a new notification in their AdSense dashboard. The notification simply reads “Your site’s mobile-friendliness is now considered as a Google Search ranking signal” and offers no further explanation when you click on it.
Some publishers have been taking this as congratulation, others as a warning. It looks though like neither is correct.
The notification appears to just be informational and to be a general message to all publishers. We’ve checked accounts where we know that all sites are mobile-friendly and accounts where none are. The message doesn’t differ between accounts, although we are not seeing it on some newer, low traffic accounts.
The message relates to Google’s recent update to mobile search results (See “How much AdSense revenue will the mobile update cost you?”) . This update aims to make search results friendlier to users of mobile devices by favouring those sites that pass 4 simple mobile-friendliness criteria.
The message appears to just be an extra reminder for anyone who is not aware of the changes. Mobile traffic is continuing to grow and it is in the interests of AdSense and publishers alike to ensure that our sites are mobile friendly.
If you would like to talk to one of our experts about what the mobile update might mean for your site just click on the green bar below to get in touch.