The harm caused by misinformation on the web has become a hot topic in recent years. Much of the recent attention has been focused on social media, but the web undoubtedly plays a significant part in its spread. It’s no surprise then that online ads are coming under increasing scrutiny, both in terms of the […]
PPIDs : What are Google PPIDs and How You Should Use Them
Google recently announced that publishers now have new ways to activate first-party data through PPIDs – Publisher Provided Identifiers. They also stated that publishers might expect revenue uplifts of up to 15% on some traffic segments by using PPIDs, but shared very little information on how to implement or use PPIDs in a practical way. […]
AdSense Ad Serving Has Been Limited: What You Can Do
Ad serving limits are a common pain point amongst AdSense publishers. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Note: This article was originally […]
Google Ad Manager MCM & AdX SPM
News that Google will be replacing the AdX SPM program (Scaled Partner Management) this year is finally in the public domain and many publishers are growing concerned at how this might impact their ability to monetize through the Google Ad Exchange. With the rollout of the new Ad Manager MCM product, worries around the retirement […]
OKO Acquired by Insticator Inc
I am delighted to announce that on March 31st OKO Digital, Ltd. was acquired by Insticator Inc. For those not already familiar with Insticator, they offer a suite of solutions to publishers that are focused around driving content engagement; a perfect complement to our pure monetization focus. The deal preserves everything great that OKO has […]
A Guide to Google’s Publisher Tools
Google provides publishers with a complete suite of publisher tools that are designed to help you get the most out of your website. This ranges from publisher tools that help you to monetise your content to tools that help you measure and improve the performance of your website. In this guide, we’ll give a quick […]
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