When publishers that use AdSense hit a bump in the road, they often think that the grass is greener on the other side, but it can be hard to find a genuinely competitive alternative to AdSense. AdSense is a Google product and Google is a hugely dominant player in online advertising. Any AdSense alternative that […]
OKO Deep Dives: What is eCPM?
In this deep dive, we’ll be taking a closer look at eCPM, or effective cost per mille, and help publishers understand its value, how to calculate it, how it differs from other metrics and how to optimize. Our series of OKO Deep Dives analyse key performance metrics and aim to strengthen publishers understanding which will […]
How to monetize Safari traffic
As a publisher, it’s important to be aware that CPM rates can vary greatly depending on browser choice. Safari browser, in particular, can yield significantly lower CPMs than Chrome because of Apple’s stance on data privacy and advertising. We’re going to be unpacking some of the methods that publishers can implement to better monetize Safari […]
Why do CPMs drop suddenly every quarter?
Anyone who runs an ad-funded website soon becomes aware of how CPMs are far from static. Sudden changes in rates can be a sign of a problem, but there are also regular patterns that impact CPM rates and are beyond the control of publishers. Knowing the broader patterns of demand allows publishers to better understand […]
The History of Online Advertising
Browser CPM Rates – When it comes to ad revenue, all browsers aren’t equal
When running a website, one consideration that publishers have to make to ensure a good user experience is their users’ browser choice. Few though take time to consider how a user’s choice of browser influences the ad revenue they are likely to generate. The results from our data indicate a significant variance in revenue generated […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- 6
- …
- 8
- Next Page »