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What Google deems “Excessive advertising”

When Google changed the number of ad units allowed per page back in August, they…

Mat Bennett

The Facebook news feed algorithm: why hardly anyone sees what you post and what you can do about it

Create a Facebook Page and watch the Likes rolls in. Not to mention an avalanche…

Marie Page

The real cost of first look

It’s becoming increasingly common for some ad networks to push hard to get first look…

Mat Bennett

Facebook takes on “financially-motivated spammers”

The last few years has seen Facebook become the favourite playground for ad arbitrage, and…

Mat Bennett

Google closes net on hate speech publishers

Google made some subtle, but important changes to their policy on hate speech on April…

Mat Bennett

Google loosens policy on 300×250 mobile ATF units

Google have announced a policy U-turn that many publishers with mobile traffic are going to…

Mat Bennett