13 Google AdSense Facts and Statistics

AdSense is Google’s flagship monetisation product, offering a turn-key way for websites of all sizes to begin to earn money from ads. Its simplicity has positioned it as the most widely used publisher monetization model. As such, we have created a list of 13 surprising AdSense facts that you probably didn’t know about.

	AdSense launched on 18th June 2003 and since then has been helping websites of all sizes to earn money by serving ads.
	More than 38 million websites worldwide use AdSense
	In Q3 of 2018, 87% of Google’s total revenue came from advertising, equating to a staggering $24.1 billion
	AdSense publishers earn 68% of the revenue generated from every ad click, whilst Google retains 32%
	The average Cost Per Click on the Display Network is $0.63, meaning that on average publishers earn $0.43 per click
	The Google Display Network, including AdSense and Google owned properties, serves 6 billion impressions per day
	The average Click-Through Rate for ads served on the Google Display Network is 0.4%
	In 2015, it was estimated that AdSense gave publishers access to 2 million active advertisers across the globe
	Google AdSense supports ad-serving in 46 different languages
	In 2018, 734,000 publishers were removed from AdSense as part of their quality control measures
	AdSense shows ads from 450 categories, including 16 that are deemed sensitive or restricted
	Every year, Google pays over $10 billion to its publishers
	AdSense can pay publishers in their choice of 51 currencies

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Written by

Sean Kelly, Senior Content Writer

Sean Kelly is a Senior Content Specialist, St. Louis-based engagement expert with 20 years of experience in content writing, and 8 years in adtech.