Stop selling impressions for less than they are worth with a smarter approach to pricing. AdX + Active Pricing puts your inventory in front of the best buyers then works actively to get you a larger share of what advertisers are willing to pay. Our service combines three technologies in one effective, easy to implement revenue maximising package:
- DoubleClick Ad Exchange : The world’s biggest ad-exchange combining unrivalled demand, CPM bids and greater control for publishers
- Active Pricing : Machine learning technology that learns how buyers respond to price changes on your inventory and continually updates minimum prices
- OKO Lens : Clear, timely and insightful reporting
The result is higher CPMs without unfilled inventory and increased earnings for publishers without the development or user experience overheads of header bidding.
Who is it for?
If you are already running DFP ad-server then AdX + Active Pricing can be easily implemented with no further development. AdX will simply serve on Dynamic Allocation, without taking impressions away from your guaranteed campaigns. Within 24 hours Active Pricing will start finding ways to get you a higher price for each ad request. Publishers with quality traffic who are able to put more than 500k requests amonth through the system will see the most immediate gains.
Find out more by completing the short enquiry form. One of our expert team will be back in touch promptly.
What does it cost?
We work on a simple revenue share basis. Because Active Pricing increases the profits for everyone our rates are comparable with many firms offering access to AdX without Active Pricing technology or advanced reporting. We also pay promptly and reliably and don’t tie you in to an ongoing contract.